How Community Can Accelerate Your Go-To-Market with Patrick Woods

How Community Can Accelerate Your Go-To-Market with Patrick Woods

How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe in your purpose before your product, measure the long-term community-driven investments, and more! Who is Patrick Woods? Patrick is co-founder and CEO of Orbit, the leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest-growing businesses to leverage the power of community. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas. Check out Patrick’s work! LinkedIn: https://www.linkedin.com/in/patrickjwoods/ Twitter: https://twitter.com/patrickjwoods Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)

Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn m...

7 Syys 202331min

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acqui...

5 Syys 202332min

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

If your business is wrapped around ChatGPT right now, see you later. Kip and Kieran dive into how OpenAI killed the first generation of enterprise AI companies with the launch of ChatGPT enterprise. ...

31 Elo 202330min

How Meta’s New AI Translator Can Expand Your Business (#151)

How Meta’s New AI Translator Can Expand Your Business (#151)

If you’re selling software or goods, you can be a global business today. Kipp and Kieran dive into how your business can be in a hundred languages overnight for free. Learn more on the scary power of...

29 Elo 202328min

How Marketing Can Save Your Business From The AI Apocalypse (#150)

How Marketing Can Save Your Business From The AI Apocalypse (#150)

You’re not going to be a successful marketer in the future If you're not a creator. Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Lea...

24 Elo 202330min

AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)

AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)

In the future, will everyone have an AI co-pilot for everything? Kipp and Kieran are joined by AI expert, Rachel Woods to discuss how to create space to transform your teams into an AI-first mindset....

22 Elo 202337min

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Kipp and Kieran discuss OpenAI’s secret competitor by an unlikely player and the future of what AI tools will look like. Learn why the first mover advantage isn’t a moat, why paid products are going t...

18 Elo 202329min

Tech Expert Reveals How AI Could Destroy Your Startup (#147)

Tech Expert Reveals How AI Could Destroy Your Startup (#147)

GPT-4 responses that were directly executable decreased from 52% in March to 10% in June… what went wrong? Kipp and Kieran are joined by Linus Ekenstam to discuss all how Chat-GPT 4 is getting worse ...

15 Elo 202337min

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