The CMO Show. How to Find One. How to Be One.
The #1 question every founder asks us is: How do I hire my marketing leader? Kipp and Kieran go on a deep dive on how to categorize marketing leaders to your business needs, how to give your team the ...
7 Kesä 202240min
How Rationality F’s up your B2B Strategy
How do you balance rationality and irrationality as a business leader? How do you position your company and product to disrupt the market? Kipp and Kieran go on a deep dive on how playing it safe is a...
2 Kesä 202237min
Turning a Problem into an Opportunity
As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change. Kipp and Kieran give tangi...
31 Touko 202220min
Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)
What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (wi...
26 Touko 202214min
Leadership Lessons, Needing to Win, and Cards Against Humanity
Today our hosts are joined by a top marketer, Hannah Fleishman, to discuss leadership and management heuristics on how you can be an effective marketing leader. They also discuss how to be a leader vs...
24 Touko 202236min
Marketing Monopoly
It’s Monopoly with a marketing spin. Kipp and Kieran get creative with marketing strategies for monopoly properties. They’re talking about email marketing, outbound marketing tactics, brand marketing,...
19 Touko 202238min
Using Social Dynamics to Build Community with Capri Wheaton
How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your ...
17 Touko 202233min
Rethinking your Market with Everette Taylor (CMO of Artsy)
How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to ...
12 Touko 202240min
