How to Become a Brand Tastemaker

How to Become a Brand Tastemaker

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more! Links Mentioned: Degenerate Apes https://www.degenape.academy/ Blank Soles https://www.blanksoles.com/ Chipotle’s Proof of Steak campaign https://twitter.com/chipotletweets/status/1574813978848595972 We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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How to Stop AI from Killing Your Critical Thinking w/ David Epstein

How to Stop AI from Killing Your Critical Thinking w/ David Epstein

Get our anti-AI slop checklist: https://clickhubspot.com/lhug Most marketers have AI in the wrong order. Tool first, brain second. David Epstein, the #1 New York Times bestselling author of Range, ex...

25 Elo 39min

How to Run a Marketing Agency With 0 Employees ($100k to $1M)

How to Run a Marketing Agency With 0 Employees ($100k to $1M)

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jo...

20 Elo 49min

Automate Boring Marketing Work With This Claude System

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Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered mar...

18 Elo 21min

How Top 1% Marketers 10X Their Memory With AI

How Top 1% Marketers 10X Their Memory With AI

Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran d...

13 Elo 17min

How To 5x Your Business Overnight With Influencer Marketing

How To 5x Your Business Overnight With Influencer Marketing

Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step p...

11 Elo 14min

Where to Spend Your 2027 Ad Budget, Explained Simply

Where to Spend Your 2027 Ad Budget, Explained Simply

Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kip...

6 Elo 16min

How Liquid Death Turned Going Viral Into Millions in Sales

How Liquid Death Turned Going Viral Into Millions in Sales

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t ...

4 Elo 36min

Use AI to never run out of winning content ideas

Use AI to never run out of winning content ideas

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using? Kieran dives into the secrets behind...

30 Heinä 16min

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