Marketing Against The Grain28 Helmi 2023

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

Is a podcast easier than a newsletter? Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a problem as your north star, how to validate your content, why being a ruthless editor is crucial, and more. About Lenny Rachitsky Lenny writes a popular newsletter at LennysNewsletter.com, hosts Lenny's Podcast, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years at Airbnb leading initiatives in growth, quality, and community. Before Airbnb, Lenny was a founder (sold to Airbnb), and engineer. Connect with Lenny! Website https://lennysnewsletter.com Twitter https://twitter.com/lennysan Lenny’s Mentions On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548 Noah Smith’s Noahpinion https://noahpinion.substack.com/ Emily Oster’s ParentData https://www.parentdata.org/ Tyler Cohen’s Marginal Revolution https://marginalrevolution.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Claude vs. Human Marketer: Which Is Actually Better?

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27 Elo 22min

How to Stop AI from Killing Your Critical Thinking w/ David Epstein

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25 Elo 39min

How to Run a Marketing Agency With 0 Employees ($100k to $1M)

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20 Elo 49min

Automate Boring Marketing Work With This Claude System

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18 Elo 21min

How Top 1% Marketers 10X Their Memory With AI

Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran d...

13 Elo 17min

How To 5x Your Business Overnight With Influencer Marketing

Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step p...

11 Elo 14min

Where to Spend Your 2027 Ad Budget, Explained Simply

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6 Elo 16min

How Liquid Death Turned Going Viral Into Millions in Sales

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t ...

4 Elo 36min