How to Build A World-Class Distribution Engine
How do you get your product or service out there in a cost-effective way? Kipp and Kieran deep dive into how YOU can build a world-class distribution playbook, taking advantage of core early ad arbitrage opportunities, the importance of video-first, choosing consumer trends that will grow, and more! Links Mentioned: Derek Thompson’s tweet on how people spend their time https://twitter.com/DKThomp/status/1549392226530332674 Anu Alturu’s article on 25 things she learned at Clubhouse https://anu.substack.com/p/what-i-learned-at-clubhouse- Kieran’s tweet on building HubSpot’s demand engine https://twitter.com/searchbrat/status/1549058266344341507 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
4 Elo 202231min
Take Control of Your Future (Career Advice for Marketing Professionals)
How can smaller marketing teams positively affect change in organizations that don’t believe in spending money on marketing? Kipp and Kieran dive deep into the world of career growth - The mental models & frameworks to build on your career, applying your knowledge to your marketing work (with Kipp’s learning hacks), the importance of working at organizations that value marketing, and more! Shoutout to Jake McConnel for sending in his review and question! Do YOU want to be featured in the next episode? Drop your question and review in Apple Podcasts for a chance to be featured next. If you like this episode, check out our episode on leadership that helps drive growth! https://link.chtbl.com/vBvHDNRB Links: The Office Ladies Episode 129 “Body Language” https://officeladies.com/episodes/2022/20/07/episode-129-body-language Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
2 Elo 202228min
Leadership That Drives Growth (Insights from Kipp and Kieran)
It’s not just about your marketing strategy and skills, it’s about your ability to lead. Kipp and Kieran go all in on leadership - how to manage and empower your team, balancing iterative vs. exponential goals, relinquishing ownership as a leader, demystifying OKR models, and more! Links Andrew Gazdecki’s tweet on billboards for MicroAcquire https://twitter.com/agazdecki/status/1548666709317300224 Sundar Pichai’s tweet on OKRs https://twitter.com/sundarpichai/status/1543328071532523521 If you like this episode, check out our episode on how to beat the recession as a business leader! https://link.chtbl.com/kzRtKkNv Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
28 Heinä 202227min
Turn Your Solid Business into Big Business (Half-Baked Marketing Ideas)
Go behind the scenes with Kipp and Kieran as they brainstorm fresh marketing ideas for real-life companies on how they can move their business forward with creative growth strategies and outside-of-the-box campaign ideas for Lemon.io and Bonjoro. Should we keep doing half-baked marketing ideas? Leave it in the reviews and let us know! Links Tim Urban’s tweet https://twitter.com/waitbutwhy/status/1546185857719205895 Lemon.io https://lemon.io/ Bonjoro https://www.bonjoro.com/ Carrd https://carrd.co/ If you like this episode, check out our episode with Salem Ilese for all things short-form content! https://link.chtbl.com/M8QfQbVu Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
26 Heinä 202233min
The Secrets of TikTok Revealed w/ Salem Ilese
How do you get maximum output from a single idea? Salem Ilese (singer and songwriter) joins the show to discuss how to grow your brand via TikTok, how to feed the algorithm, the importance of knowing your audience, and how to apply current trends to your content for higher reach, and more! Who is Salem Ilese? 22-year-old, Singer / Songwriter, Salem Ilese, has honed her craft of songwriting and performing for over half of her life and has found success as an artist in doing that with well over 1B streams accumulated to date across her own music and songs written for others. She has recently found community and embraced Web3 with her song Crypto Boy which raised ~169k for The Center for Reproductive Rights when released as an NFT in partnership with Nadya of Pussy Riot who contributed the art. Check out Salem’s work! ‘Crypto Boy’ song https://www.sound.xyz/salemilese/crypto-boy TikTok https://www.tiktok.com/@salemilese Instagram https://www.instagram.com/salemilese/ Twitter https://twitter.com/salemilese Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
21 Heinä 202232min
Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan
How do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C content strategy as an early-stage startup, and more. Do you want your question to be featured in a future episode? Leave a review in Apple Podcasts with your question, name, and Twitter handle - and we may feature YOU next! Links Next Health https://www.next-health.com/ Katie Hardy https://twitter.com/KPmanHardy Crue https://www.yourcrue.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
19 Heinä 202216min
Growing Your Brand Through Inbound Media with Patrick Campbell
How do you get started in media as a founder? Kipp and Kieran are joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss how to sell the marketing-first ideology to your founder, thinking about the editorial taste for your media company, creating interest in your product, and more! Who is Patrick Campbell? CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing. Check out Patrick’s work! Twitter www.twitter.com/patticus LinkedIn www.linkedin.com/patrickccampbell More info on Profitwell joining Paddle https://twitter.com/Patticus/status/1529420966698287105?s=20&t=K1wSUC9SeAyf7o8Sh9-luQ Paddle www.paddle.com Profitwell https://www.profitwell.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
14 Heinä 202239min
Customer Acquisition Has Changed: A New Approach For 2022
Where will consumer behavior go in the future? Kipp and Kieran go on a deep dive on all the ways you want to think about acquiring differently in the future, how to use your business model as a growth driver in the future, leveraging freemium businesses, and more! If you like this episode, check out our episode with Yuliya Bel, where we go deep into community-led growth! https://link.chtbl.com/r0sU4-CX Links: Tascha’s tweet on tokenomics https://twitter.com/TaschaLabs/status/1542583780409413633 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
12 Heinä 202227min
