Why Taylor Swift is a Marketing Genius
Why is Taylor Swift the best marketer of all time? In this bonus episode, Kipp and Kieran dive into the world of Taylor Swift and what makes her not only a great artist but an amazing marketer. Press...
28 Loka 202210min
Winners and Losers in the Next Generation of Artificial Intelligence
How do we find our unfair advantage if AI is going to level the playing field? Kipp and Kieran dive into the world of AI and how it’s going to COMPLETELY transform the way you run your business, how t...
27 Loka 202225min
How Team Design Drives Real Growth
In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that takes ownership. You'll also learn the difference between a manager and a leader, the importance of ...
25 Loka 202227min
CMO for the Day: Marketing Pickleball
What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for the Major League Pickleball and how they will market the sport to success. Press play to find out how ...
20 Loka 202228min
Marketing Team Structures For Every Stage of Your Company
Should all marketing teams look alike? Kipp and Kieran get into a heated debate around team structures and why it’s so crucial to your success, the guardrails of team design, real-life company example...
18 Loka 202227min
What Marketers Need to Understand about Gen Z and Millennials
Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, ...
13 Loka 202229min
Marketing Channel Fight Club: What Marketing Channel is best?
How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating...
11 Loka 202234min
Curiosity is a Billion Dollar Skill
How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, rea...
6 Loka 202230min
