How Marketing Can Save Your Business From The AI Apocalypse (#150)

How Marketing Can Save Your Business From The AI Apocalypse (#150)

You’re not going to be a successful marketer in the future If you're not a creator. Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Learn more on why creators are actually marketers, why being alone is a big advantage, how marketing eats up more of the customer journey, and whether marketing is the most important function in growing a business. Mentions Johnny Manziel Netflix documentary https://www.netflix.com/title/81582385 Bobbi Althoff https://www.instagram.com/bobbialthoff/?hl=en BFFs Podcast https://podcasts.apple.com/us/podcast/bffs-with-dave-portnoy-josh-richards-and/id1534324153 Article by Scott Belsky https://www.implications.com/p/insights-on-collapsing-the-talent We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)

AI turns every marketer into a creator. Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Le...

5 Loka 202336min

How AI Will Save Your Business From A High Churn Rate (#161)

How AI Will Save Your Business From A High Churn Rate (#161)

The first act of AI may have been a bigger failure than you may think. Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-lev...

3 Loka 202330min

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)

Marketing's next frontier is here, thanks to GPT-4. Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of ...

28 Syys 202322min

Google’s Secret Weapon To Destroy OpenAI For Good (#159)

Google’s Secret Weapon To Destroy OpenAI For Good (#159)

Did Google just one-up OpenAI for good? Kipp and Kieran dive into the on-going AI wars between Bard and OpenAI and why Bard may have the upper hand. Learn more on the legal implications of Google’s a...

26 Syys 202329min

Marketing Basics 99% Of Businesses Don’t Get Right (#158)

Marketing Basics 99% Of Businesses Don’t Get Right (#158)

Even the most skilled marketer may not be utilizing all five of these essential strategies. Kipp dives into fundamental rules for acquiring more customers. These rules are applicable to businesses of...

21 Syys 202322min

AI Founder Reveals How AI Exposes Lazy Employees (#157)

AI Founder Reveals How AI Exposes Lazy Employees (#157)

Should we give up control to AI? Kipp and Kieran explore the impact of artificial intelligence (AI) on knowledge workers with Gabriel Hubert (Co-founder at Dust). Learn more about the challenges and ...

19 Syys 202335min

Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)

Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)

People don’t want advice, they want a prescriptive thing to do. Kipp and Kieran dive into a million dollar framework that will grow your online brand. Learn more on the power of creating a simple fra...

14 Syys 202321min

How To Guarantee AI Won’t Replace You (#155)

How To Guarantee AI Won’t Replace You (#155)

2 out of 3 jobs will be automatable thanks to AI. Kipp and Kieran come to you LIVE from INBOUND to dive into how to be on the winning side of AI transformation. Learn about the attitude everyone shou...

12 Syys 202330min

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