The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Building Apps With 0 Coding Skills Using GPT Engineer (Live Demo)

Building Apps With 0 Coding Skills Using GPT Engineer (Live Demo)

Ep. 259 Want to build a web app in minutes with zero coding skills? Kipp and Kieran dive into how you can leverage GPT Engineer to create powerful web applications without writing a single line of co...

10 Syys 202424min

“Founder Mode” - A Summary Of Paul Graham’s Viral Essay

“Founder Mode” - A Summary Of Paul Graham’s Viral Essay

Ep. 258 Is traditional management holding your business back?  Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Le...

5 Syys 202435min

HubSpot Co-Founder Introduces The Future Of Ai Agents | Fiverr Marketplace For Ai Agents

HubSpot Co-Founder Introduces The Future Of Ai Agents | Fiverr Marketplace For Ai Agents

Ep. 257 Are you ready to unlock the secrets of AI agents and revolutionize your career?  Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, cont...

3 Syys 202447min

The Playbook For Building A $1 Billion Creator Business

The Playbook For Building A $1 Billion Creator Business

Ep. 256 "How do you build a $1 billion creator business from scratch?" Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in t...

29 Elo 202412min

Free AI Tool: See What The Internet Really Says About Your Brand

Free AI Tool: See What The Internet Really Says About Your Brand

Ep. 255 Why is customer service the number one brand technique you need to master? Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception....

27 Elo 202421min

He Automated His Sales Job With Ai… So His Boss Promoted Him

He Automated His Sales Job With Ai… So His Boss Promoted Him

Ep. 254 What if you could automate the most mundane parts of your sales job and get promoted for it? Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practice...

22 Elo 202439min

Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

Ep. 253 Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s ...

20 Elo 202444min

Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases

Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases

Ep. 252 AI images are now so realistic that even AI experts can't tell what's real anymore. Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn ...

15 Elo 202425min

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