The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Watch These 33 Minutes To Become An AI Expert

Watch These 33 Minutes To Become An AI Expert

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How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

Ep. 232 What do the recent Google leaks mean?  Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit do...

6 Kesä 202451min

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

Ep. 231 What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts. Kipp and Kieran dive i...

4 Kesä 202437min

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Ep. 230 Is Google's AI making search better or humorously worse?  Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "...

30 Touko 202430min

Ai Agents: The Future Marketers You Can't Afford to Ignore

Ai Agents: The Future Marketers You Can't Afford to Ignore

Ep. 229 How will AI agents revolutionize marketing strategies in 2024?  Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more ab...

28 Touko 202431min

The Psychological Trick Every Marketer Needs To Master Communication

The Psychological Trick Every Marketer Needs To Master Communication

Ep. 228 How can authenticity transform your marketing game?  Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn mo...

23 Touko 202448min

Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Ep. 227 What are the best marketing channels you should use to grow your business? Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially...

21 Touko 202435min

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Ep. 226 Gary Vaynerchuk is challenging the traditional mindset of business and marketing. Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more...

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