The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive...

23 Tammi 202454min

The 5 Marketing Mistakes You Need To Avoid In 2024

The 5 Marketing Mistakes You Need To Avoid In 2024

Want to know which marketing missteps you need to watch out for in 2024?  Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders. Kipp and Kieran dive into the core st...

18 Tammi 202430min

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford

What are the research methods and information you need to know to craft a great pitch?  Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes i...

16 Tammi 202459min

Here’s $100,000 Worth Of Marketing Advice For $0

Here’s $100,000 Worth Of Marketing Advice For $0

What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes. Every marketer can get better ...

11 Tammi 202435min

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford

Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS. Kipp and Kieran are joined ...

9 Tammi 202440min

4 Marketing Lessons From 2023’s Best Ad Campaigns

4 Marketing Lessons From 2023’s Best Ad Campaigns

What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact? Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a...

4 Tammi 202425min

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

AI is going to kill so many different brands and level up so many community based brands. Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate ...

2 Tammi 202437min

10 AI Predictions That Will Completely Change Life In 2024 (#186)

10 AI Predictions That Will Completely Change Life In 2024 (#186)

2024 is the year everybody realizes that being an early adopter is the way. Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more i...

28 Joulu 202334min

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