The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)

How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)

Distribution is undefeated. Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies for creators to...

31 Loka 202342min

AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168)

AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168)

The AI-Powered Future of Product-Led Growth (PLG) is here. Kipp and Kieran are joined by guest Christopher Miller to dive into how AI is reshaping the landscape of product-led growth. Learn more how ...

26 Loka 202336min

6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)

6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)

Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to b...

24 Loka 202343min

The $1.5 Billion Growth Strategy (#166)

The $1.5 Billion Growth Strategy (#166)

The future belongs to brands who have marketers that are just as good as content creators. Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make d...

19 Loka 202322min

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)

Make customers the hero of your story. Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and ...

17 Loka 202323min

6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)

6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)

If you have rigid processes, they will kill you. Kipp and Kieran dive into how to build a plan to actually grow next year with all the uncertainty in the world. Learn more on the secret element of a ...

12 Loka 202326min

Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets You've Never Heard Of (#163)

Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets You've Never Heard Of (#163)

AI will fundamentally change how technology works. Kipp and Kieran dive into the AI wearable craze and if OpenAI is building a better smartphone than Apple. Learn more on how the underlying interacti...

10 Loka 202324min

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)

AI turns every marketer into a creator. Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Le...

5 Loka 202336min

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