The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122)

AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122)

Where will there be lots of innovation in AI tools? Ads. Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Lea...

26 Touko 202315min

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

Product-led growth is one of the biggest advantages in business today. Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your busi...

25 Touko 20239min

The State Of A.I. In 2023: Useful Tools Vs Hype (#120)

The State Of A.I. In 2023: Useful Tools Vs Hype (#120)

Lazy marketers will only use AI. Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it w...

23 Touko 202340min

Google’s Master Plan To Destroy ChatGPT (#119)

Google’s Master Plan To Destroy ChatGPT (#119)

Google is going to win A.I. Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will ...

18 Touko 202330min

The Future Of Content In An A.I. World (#118)

The Future Of Content In An A.I. World (#118)

Content marketing will change forever. Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating...

16 Touko 202331min

Leaked Google Memo Reveals A Huge Opportunity For Entrepreneurs (#117)

Leaked Google Memo Reveals A Huge Opportunity For Entrepreneurs (#117)

What Meta is doing on the A.I. front is going to impact all marketers and businesses. Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn...

11 Touko 202325min

A.I. Data Wars: Why Elon Is So Scared Of OpenAI (#116)

A.I. Data Wars: Why Elon Is So Scared Of OpenAI (#116)

Are data aggregators in trouble? And what does this mean for your business/marketing? Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differentl...

9 Touko 202323min

ChatGPT Releases Code Interpreter: Your Personal Data Scientist (#115)

ChatGPT Releases Code Interpreter: Your Personal Data Scientist (#115)

Is this the end of analytic companies? Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, ...

4 Touko 202327min

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