How AI Will Save Your Business From A High Churn Rate (#161)

How AI Will Save Your Business From A High Churn Rate (#161)

The first act of AI may have been a bigger failure than you may think. Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-level use cases in the second act of AI, how Sam Altman is copying Elon’s playbook, and the concept of a 2x2 matrix on ambition vs. laziness in leadership. Mentions Sequoia Capital https://www.sequoiacap.com/article/generative-ai-act-two/ OpenAI https://openai.com/ tweet from Kieran https://twitter.com/searchbrat/status/1707336856621228406 Mckay Wrigley https://twitter.com/mckaywrigley Tweet from Teknium https://twitter.com/Teknium1/status/1706838281709875274 Sam Altman tweet https://twitter.com/sama/status/1707224676630409572 Rowan Cheung tweet https://twitter.com/rowancheung/status/1707106581513388350 Founder's Podcast https://www.founderspodcast.com/ Character.ai https://beta.character.ai/ MidJourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F GPT-4 https://openai.com/research/gpt-4 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Most companies are either good at brand or growth, how do you master both? Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a worl...

27 Touko 202337min

AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122)

AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122)

Where will there be lots of innovation in AI tools? Ads. Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Lea...

26 Touko 202315min

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

Product-led growth is one of the biggest advantages in business today. Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your busi...

25 Touko 20239min

The State Of A.I. In 2023: Useful Tools Vs Hype (#120)

The State Of A.I. In 2023: Useful Tools Vs Hype (#120)

Lazy marketers will only use AI. Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it w...

23 Touko 202340min

Google’s Master Plan To Destroy ChatGPT (#119)

Google’s Master Plan To Destroy ChatGPT (#119)

Google is going to win A.I. Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will ...

18 Touko 202330min

The Future Of Content In An A.I. World (#118)

The Future Of Content In An A.I. World (#118)

Content marketing will change forever. Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating...

16 Touko 202331min

Leaked Google Memo Reveals A Huge Opportunity For Entrepreneurs (#117)

Leaked Google Memo Reveals A Huge Opportunity For Entrepreneurs (#117)

What Meta is doing on the A.I. front is going to impact all marketers and businesses. Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn...

11 Touko 202325min

A.I. Data Wars: Why Elon Is So Scared Of OpenAI (#116)

A.I. Data Wars: Why Elon Is So Scared Of OpenAI (#116)

Are data aggregators in trouble? And what does this mean for your business/marketing? Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differentl...

9 Touko 202323min

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