The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

Most CEOs and founders want marketing to focus on capturing demand. Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity and risk tolerance, CMOs aspiring to be CEOs, practical strategies for achieving marketing success, and CEO-Marketer alignment challenges. Mentions Marketing Against the Grain YouTube Youtube https://www.youtube.com/ Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and it...

23 Huhti 202446min

Do You Even NEED A Website?

Do You Even NEED A Website?

Ep 218 Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website stil...

18 Huhti 202438min

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time?  Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and...

16 Huhti 202451min

SEO Is Dead… 5 Ways To Save Your Business In 2024

SEO Is Dead… 5 Ways To Save Your Business In 2024

Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketi...

11 Huhti 202442min

Matt Wolfe Ranks The Best AI Tools For Marketers In 2024

Matt Wolfe Ranks The Best AI Tools For Marketers In 2024

Ep. 215 What are the hottest and most important Ai apps to use in your marketing today? Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, expl...

9 Huhti 202437min

Answering Your Burning Questions On AI & Marketing

Answering Your Burning Questions On AI & Marketing

Ep. 214 If you think lead gen is dead, then your business is probably dead. Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boo...

4 Huhti 202434min

I Used Ai To Create An 60-Second Ad in 15 Minutes

I Used Ai To Create An 60-Second Ad in 15 Minutes

Ep. 213 How will last week’s wild events shape the future of Ai video? Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of ...

2 Huhti 202423min

The Marketing Mistake That Could End Starbucks

The Marketing Mistake That Could End Starbucks

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive int...

28 Maalis 202434min

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