How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

AI is going to kill so many different brands and level up so many community based brands. Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate community into your company. Learn more on effective strategies for growing a business through community, the TRIBE framework, why there’s a difference between audience and community, how to turn customers into raving fans, and why community equity is more important than brand equity. About Greg Isenberg Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. He is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress. Connect with Greg! Twitter https://twitter.com/gregisenberg LinkedIn https://www.linkedin.com/in/gisenberg/ Podcast https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 Late Checkout https://latecheckout.studio Mentions Squid Game https://www.netflix.com/title/81040344 Soho House https://www.sohohouse.com/ Rapha https://www.rapha.cc/fr/fr/ David Spinks https://davidspinks.com/ Dharmesh Shah https://www.linkedin.com/in/dharmesh/ Ramp https://ramp.com/welcome Brex https://www.brex.com/ Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

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Rethinking your Market with Everette Taylor (CMO of Artsy)

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Twittersode! How The Ownership Economy is going to change your marketing strategy

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Argument Alert!: New Game Double Down, Table Stakes and Kill

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You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go head to head on the first Double down, table stakes, and kill game - three different marketing strategi...

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Why Creators are Disrupting Marketing with Steph Smith

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Why should brands care about the creator economy? Hint: There’s untapped power in independent creators for your brand. Kipp and Kieran are joined by Steph Smith to talk about all things creator econom...

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Sailing out of the Sea of Sameness

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Framework Thinking for Success With Alex Lieberman

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There are now more NFTs than pages on the internet in 2010. Kipp and Kieran discuss what this means for our society with Alex Lieberman. Plus: The importance of critical thinking as a professional/ent...

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Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity

Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity

What’s a great opportunity for brands and marketers? We’re talking intellectual property, genius licensing deals, and differentiating yourself from the competition. Join hosts, Kipp Bodnar and Kieran...

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