The Growth Strategy That Grew Hubspot To +$30 Billion

The Growth Strategy That Grew Hubspot To +$30 Billion

Ep 203. How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel. Mentions The Office, UK https://www.amazon.com/The-Office-BBC-Season-1/dp/B0014412H6 The Office, US https://www.nbc.com/the-office/about We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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5 Huge Trends That Will Change Marketing In 2023

5 Huge Trends That Will Change Marketing In 2023

Google AdWord's cost per lead has increased by 91%. Kipp and Kieran get into a heated debate over the channels and tactics you use and how they are going to evolve in 2023. Press play to learn how to...

22 Joulu 202233min

How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit

How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit

What can a cult leader teach an entrepreneur? It may be more than you think. Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the cor...

20 Joulu 202235min

6 A.I. Tools That Will Save You 1-Hour/Day

6 A.I. Tools That Will Save You 1-Hour/Day

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level. Press play to listen to how these tools will uplevel you and your team with the ...

16 Joulu 202210min

How To Sell Big Ideas.

How To Sell Big Ideas.

Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock: How to structure problems into opportunities The power of simplification Kip...

15 Joulu 202225min

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that? Christopher Lochhead joins the show to talk ALL about catego...

13 Joulu 202242min

Marketing Execs React To The Netflix Pepsi Documentary

Marketing Execs React To The Netflix Pepsi Documentary

How do you build differentiation for a commoditized product? Kipp and Kieran get into the logistics of the Cola wars. Press play to find out: Focus on your audience vs. product values/features Comp...

8 Joulu 202227min

This OpenAI Update Is Going To Replace Google Search with Ben Tossell

This OpenAI Update Is Going To Replace Google Search with Ben Tossell

Chat GPT just became public - what does this mean for Google search? Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for i...

6 Joulu 202231min

Breaking Down Airbnb’s Brand Marketing Strategy

Breaking Down Airbnb’s Brand Marketing Strategy

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that? Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve...

1 Joulu 202224min

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