The Ai Strategy That Increased Our Email Conversion Rate By 82%

The Ai Strategy That Increased Our Email Conversion Rate By 82%

Ep. 206 How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success. Mentions GPT-4 https://openai.com/research/gpt-4 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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30 Kesä 202235min

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How do you change the mindset and consideration of your customers around your business? Kipp and Kieran go deep on ALL things perception around your business. They discuss how to tell a transformation...

28 Kesä 202233min

How to Beat the Recession

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What brand was born in the recession and became one of the fastest-growing businesses in history? They turned down an offer from Google for $6 billion two years later. Kipp and Kieran go around the we...

23 Kesä 202225min

Marketing in Web3 with DAOs, NFTs and Tokens

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How do you make a marketing plan when you don’t have the final say, your community does? Kipp and Kieran are joined by Matthew Howells-Barby (CMO of Decentralized Games) to discuss the difference betw...

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