Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com https://www.owner.com/ Opus Clip https://www.opus.pro/ Intuit https://www.intuit.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Jaksot(423)

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Ep.234 Is Apple's AI revolution set to change the way you interact with technology and market your business? Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and the...

13 Kesä 202429min

Watch These 33 Minutes To Become An AI Expert

Watch These 33 Minutes To Become An AI Expert

Ep. 233 What happens if AI reduces human cost to zero? Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more ...

11 Kesä 202435min

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

Ep. 232 What do the recent Google leaks mean?  Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit do...

6 Kesä 202451min

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

Ep. 231 What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts. Kipp and Kieran dive i...

4 Kesä 202437min

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Ep. 230 Is Google's AI making search better or humorously worse?  Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "...

30 Touko 202430min

Ai Agents: The Future Marketers You Can't Afford to Ignore

Ai Agents: The Future Marketers You Can't Afford to Ignore

Ep. 229 How will AI agents revolutionize marketing strategies in 2024?  Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more ab...

28 Touko 202431min

The Psychological Trick Every Marketer Needs To Master Communication

The Psychological Trick Every Marketer Needs To Master Communication

Ep. 228 How can authenticity transform your marketing game?  Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn mo...

23 Touko 202448min

Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Ep. 227 What are the best marketing channels you should use to grow your business? Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially...

21 Touko 202435min

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