Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com https://www.owner.com/ Opus Clip https://www.opus.pro/ Intuit https://www.intuit.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Jaksot(423)

I Used AI To Build A Billion Dollar Business (#170)

I Used AI To Build A Billion Dollar Business (#170)

The future of business success relies on harnessing the full potential of AI.  Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-d...

2 Marras 202333min

How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)

How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)

Distribution is undefeated. Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies for creators to...

31 Loka 202342min

AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168)

AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168)

The AI-Powered Future of Product-Led Growth (PLG) is here. Kipp and Kieran are joined by guest Christopher Miller to dive into how AI is reshaping the landscape of product-led growth. Learn more how ...

26 Loka 202336min

6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)

6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)

Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to b...

24 Loka 202343min

The $1.5 Billion Growth Strategy (#166)

The $1.5 Billion Growth Strategy (#166)

The future belongs to brands who have marketers that are just as good as content creators. Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make d...

19 Loka 202322min

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)

Make customers the hero of your story. Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and ...

17 Loka 202323min

6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)

6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)

If you have rigid processes, they will kill you. Kipp and Kieran dive into how to build a plan to actually grow next year with all the uncertainty in the world. Learn more on the secret element of a ...

12 Loka 202326min

Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets You've Never Heard Of (#163)

Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets You've Never Heard Of (#163)

AI will fundamentally change how technology works. Kipp and Kieran dive into the AI wearable craze and if OpenAI is building a better smartphone than Apple. Learn more on how the underlying interacti...

10 Loka 202324min

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