Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin

Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance.. Mentions SaaStr https://www.saastr.com/ Owner.com https://www.owner.com/ Opus Clip https://www.opus.pro/ Intuit https://www.intuit.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Jaksot(422)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acqui...

5 Syys 202332min

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

If your business is wrapped around ChatGPT right now, see you later. Kip and Kieran dive into how OpenAI killed the first generation of enterprise AI companies with the launch of ChatGPT enterprise. ...

31 Elo 202330min

How Meta’s New AI Translator Can Expand Your Business (#151)

How Meta’s New AI Translator Can Expand Your Business (#151)

If you’re selling software or goods, you can be a global business today. Kipp and Kieran dive into how your business can be in a hundred languages overnight for free. Learn more on the scary power of...

29 Elo 202328min

How Marketing Can Save Your Business From The AI Apocalypse (#150)

How Marketing Can Save Your Business From The AI Apocalypse (#150)

You’re not going to be a successful marketer in the future If you're not a creator. Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Lea...

24 Elo 202330min

AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)

AI Expert On How To Use Ai To Save Time & Grow Your Business (#149)

In the future, will everyone have an AI co-pilot for everything? Kipp and Kieran are joined by AI expert, Rachel Woods to discuss how to create space to transform your teams into an AI-first mindset....

22 Elo 202337min

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Kipp and Kieran discuss OpenAI’s secret competitor by an unlikely player and the future of what AI tools will look like. Learn why the first mover advantage isn’t a moat, why paid products are going t...

18 Elo 202329min

Tech Expert Reveals How AI Could Destroy Your Startup (#147)

Tech Expert Reveals How AI Could Destroy Your Startup (#147)

GPT-4 responses that were directly executable decreased from 52% in March to 10% in June… what went wrong? Kipp and Kieran are joined by Linus Ekenstam to discuss all how Chat-GPT 4 is getting worse ...

15 Elo 202337min

8 Leadership Habits You Need To Make $1 Billion (#146)

8 Leadership Habits You Need To Make $1 Billion (#146)

Most people fail because they spend most of their time doing things that don’t matter. Kipp and Kieran dive into the top habits of successful people that will transform your life. Learn why you need ...

10 Elo 202339min

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