Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation. Mentions Graphite https://graphite.io/ Quora https://www.quora.com/ Google AdWords https://ads.google.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Be The Most Interesting Brand In Your Market with Ross Simmonds

Be The Most Interesting Brand In Your Market with Ross Simmonds

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance...

19 Huhti 202244min

‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan

‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan

Listen as Kipp and Kieran brainstorm fresh marketing ideas to help five real businesses differentiate themselves. You’ll hear creative strategies for Sticky Tasks, Wurkr, Wisp, Toggl, and Stampede.  ...

12 Huhti 202230min

Place Your Bets (On Media, Community, And Brand) With Mayur Gupta

Place Your Bets (On Media, Community, And Brand) With Mayur Gupta

This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA....

5 Huhti 202232min

Web 3, Customer Acquisition, and Value Props (Twittersode)

Web 3, Customer Acquisition, and Value Props (Twittersode)

Get ready for some high-level perspective and conversation on how you can move your business forward! This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things ...

5 Huhti 202235min

Why Marketing Against The Grain?

Why Marketing Against The Grain?

Welcome to Marketing Against the Grain! An all-new HubSpot original show.  Why should you listen? Our hosts, Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) will take you ...

5 Huhti 20222min

Introducing: Marketing Against The Grain

Introducing: Marketing Against The Grain

Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan. Each week, you’ll get a seat at the table with Kipp and Kieran as they take y...

29 Maalis 20221min

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