Top tips from Marketing experts!

Top tips from Marketing experts!

Ep. 240 Is distribution the undefeated catalyst in marketing? Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this episode, Kipp and Kieran spotlight invaluable insights from top marketing leaders to elevate your marketing game and boost business growth. Mentions Gary Vaynerchuk https://garyvaynerchuk.com/ Rand Fishkin https://www.linkedin.com/in/randfishkin/ Wes Kao https://www.weskao.com/ Shaan Puri https://www.shaanpuri.com/ Jason Lemkin https://www.linkedin.com/in/jasonmlemkin/ Joanna Lord https://www.linkedin.com/in/joannalord/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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How Community Can Accelerate Your Go-To-Market with Patrick Woods

How Community Can Accelerate Your Go-To-Market with Patrick Woods

How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe i...

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Is Traditional Hiring a Broken System?

Is Traditional Hiring a Broken System?

Is traditional hiring a broken system? Kipp and Kieran dive into what everyone gets wrong during the hiring process - hiring for experience vs. potential, what hiring managers are doing wrong, underst...

1 Syys 202232min

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position you...

30 Elo 202243min

Is a YouTube Subscriber The Most Valuable Subscriber on The Internet?

Is a YouTube Subscriber The Most Valuable Subscriber on The Internet?

Holy sh*t. YouTube has officially entered the chat for podcasts. What does this mean for marketers? Kipp and Kieran do an emergency episode to unravel the massive opportunity for podcasts - how this ...

24 Elo 202226min

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your...

23 Elo 202225min

Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to lea...

18 Elo 202242min

The Impact of AI in Marketing (Friend or Foe?)

The Impact of AI in Marketing (Friend or Foe?)

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Ki...

16 Elo 202227min

Why Malcolm Gladwell is Wrong about Remote Work

Why Malcolm Gladwell is Wrong about Remote Work

Why do employees choose remote work? Kipp and Kieran dive deep into Malcolm Gladwell’s (wrong) take on remote work, how remote flexibility will impact your marketing, what to focus on if your business...

11 Elo 202233min

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