Barefoot Wine: Bonnie Harvey and Michael Houlihan

Barefoot Wine: Bonnie Harvey and Michael Houlihan

Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience took extreme patience, and years of pavement-pounding by Michael. In 2005—twenty years after launch—Barefoot had become ubiquitous, and was acquired by E & J Gallo, one of the biggest wine brands in the world.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Olivia Rockeman.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(863)

Advice Line with Daymond John of FUBU

Advice Line with Daymond John of FUBU

Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to rea...

27 Elo 42min

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves.The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serio...

24 Elo 1h 25min

Advice Line with Carlton Calvin of Razor

Advice Line with Carlton Calvin of Razor

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowd...

20 Elo 42min

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the comp...

17 Elo 1h 19min

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

Today's callers: Bob in Chicago looks to promote his cabbage-based muscle and joint rub beyond the walls of his orthopedic practice. Then Abby in Dallas wonders whether her popular social media livest...

13 Elo 48min

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

What do you do when the family business you've spent decades building... gets bought out from under you? That’s what happened to Nima and Salma Fotovat.Devastated, the family rebuilt a new company fro...

10 Elo 1h 5min

Advice Line: "Strategy Sessions"

Advice Line: "Strategy Sessions"

Today’s callers: Tony in Michigan is considering bringing on partners to run different parts of his brew pub and theater business. Then Monica in London is exploring the best way to reach style-consci...

6 Elo 45min

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It

Many founders think the hardest thing about business is finding customers.It's not.It's surviving success.When Lily Kanter and Serena Dugan launched a luxury baby linen business, they had no manufactu...

3 Elo 1h 15min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
oppimisen-psykologia
pomojen-suusta
rss-pinnan-alle
rss-rahamania
rss-inderes
rss-bisnesta-bebeja
rss-ammattipodcast
rahapuhetta
rss-karon-grilli
hyva-paha-johtaminen
rss-sami-miettinen-neuvottelija
pari-sanaa-lastensuojelusta
syo-nuku-saasta
lakicast
sijoituskaverit