14 - Gene Simmons, KISS: How to Future-Proof Your Brand
Fortt Knox13 Helmi 2017

14 - Gene Simmons, KISS: How to Future-Proof Your Brand

Gene Simmons is the most outrageous member of one of the most outrageous bands of all time: KISS. There's a lot more to KISS than shock. It's the number-one gold-record-earning group ever, at 30, when you include the four solo albums that band members released on the same day in 1978. Fourteen albums went platinum. This is a band that's known for its hits: "I wanna rock and roll all night and party every day" seems like it's a phrase as old as rock itself. The band is known just as much for its look. There's the black and white face paint, the pyrotechnics, and a few details that are signature Gene Simmons. There's the blood-spitting, the axe guitar, and of course the tongue so long it's almost a fifth band member. And guess what: They're still touring. This is Fortt Knox, rich ideas and powerful people. I'm Jon Fortt. I sat down with Gene Simmons at the Studio Hotel in New York, to talk business and marketing. Simmons is a guy who not only managed to launch an iconic brand in his early 20s, he and cofounder Paul Stanley remade it several times along the way with different band members, different looks, and a voracious appetite for merchandising. A disclaimer here: This episode has some explicit lyrics sprinkled in. By Gene, not me. So maybe don't listen with the kids in the car. Up to you.


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Jaksot(147)

147 - New Life for Fortt Knox on LinkedIn and YouTube. See You There!

147 - New Life for Fortt Knox on LinkedIn and YouTube. See You There!

https://www.linkedin.com/in/jonfortt/detail/recent-activity/https://www.youtube.com/c/forttknoxI should have posted this way earlier, but I've been getting questions. Here's the skinny: Fortt Knox is ...

26 Syys 20202min

146 - AWS CEO Andy Jassy on JEDI, the Cloud's Future and More

146 - AWS CEO Andy Jassy on JEDI, the Cloud's Future and More

In the late 1990s, Andy Jassy pitched a wild idea to his boss and mentor, Jeff Bezos: What if Amazon developed another business, delivering computing power and storage . Two decades later, it stands a...

7 Joulu 201945min

145 - Trump and Apple’s CEO Talk Business in Texas

145 - Trump and Apple’s CEO Talk Business in Texas

A walk to remember. Apple CEO Tim Cook and President Donald Trump in Texas this week, and it’s a high stakes photo op. They’re at the factory in Austin Texas where Apple’s Mac Pro computer is assemble...

23 Marras 201929min

144 - A Fresh Look at Design: Melanie Perkins, co-founder and CEO of Canva

144 - A Fresh Look at Design: Melanie Perkins, co-founder and CEO of Canva

I was on the road this week, doing a little tour of California. Three cities in three days. San Francisco Monday, L.A. Tuesday, San Diego Wednesday. Adobe’s MAX conference was this week in LA, where t...

10 Marras 201919min

143 - Microsoft JEDI: The Empire Strikes Back; with Morgan Brennan

143 - Microsoft JEDI: The Empire Strikes Back; with Morgan Brennan

It's the biggest single cloud contract … possibly ever. Definitely the most talked about. The Pentagon's Joint Enterprise Defense Infrastructure contract. JEDI, going to: Microsoft late last week. The...

2 Marras 201925min

142 - Mr. Zuckerberg Goes to Washington: with John Stanton and Farhad Manjoo

142 - Mr. Zuckerberg Goes to Washington: with John Stanton and Farhad Manjoo

Facebook CEO Mark Zuckerberg in Washington this week arguing for Libra, the digital currency his company created and wants to build around. This after he last week made the case in front of an audienc...

26 Loka 201926min

141 - Tech's Free Speech Challenge

141 - Tech's Free Speech Challenge

Tech just can’t get away from politics.  Senator Elizabeth Warren has a bone to pick with Facebook. Mainly its standards for political ads. After Facebook refused to take down a Trump Campaign ad that...

19 Loka 201926min

140 - Savings and Startups: Credit Carma CEO Ken Lin; Snowflake CEO Frank Slootman

140 - Savings and Startups: Credit Carma CEO Ken Lin; Snowflake CEO Frank Slootman

It’s hard to save money these days – and I’m not talking about the new phones and earbuds that come out this time of year and tempt you to spend. Interest rates are really low. Which is great if you’r...

13 Loka 201942min

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