14 - Gene Simmons, KISS: How to Future-Proof Your Brand
Fortt Knox13 Helmi 2017

14 - Gene Simmons, KISS: How to Future-Proof Your Brand

Gene Simmons is the most outrageous member of one of the most outrageous bands of all time: KISS. There's a lot more to KISS than shock. It's the number-one gold-record-earning group ever, at 30, when you include the four solo albums that band members released on the same day in 1978. Fourteen albums went platinum. This is a band that's known for its hits: "I wanna rock and roll all night and party every day" seems like it's a phrase as old as rock itself. The band is known just as much for its look. There's the black and white face paint, the pyrotechnics, and a few details that are signature Gene Simmons. There's the blood-spitting, the axe guitar, and of course the tongue so long it's almost a fifth band member. And guess what: They're still touring. This is Fortt Knox, rich ideas and powerful people. I'm Jon Fortt. I sat down with Gene Simmons at the Studio Hotel in New York, to talk business and marketing. Simmons is a guy who not only managed to launch an iconic brand in his early 20s, he and cofounder Paul Stanley remade it several times along the way with different band members, different looks, and a voracious appetite for merchandising. A disclaimer here: This episode has some explicit lyrics sprinkled in. By Gene, not me. So maybe don't listen with the kids in the car. Up to you.


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Jaksot(147)

131 - Apple Card: How the Cash and Features Stack Up

131 - Apple Card: How the Cash and Features Stack Up

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130 - Monopoly: Are Apple, Google, Facebook & Amazon Fair Game?

130 - Monopoly: Are Apple, Google, Facebook & Amazon Fair Game?

The problem with the Monopoly board game is that only one person ends up happy in the last half hour of the game, and everyone else is miserable.  If you believe tech critics, some of the biggest comp...

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129 - Facebook’s $5 billion speeding ticket, with NYT's Farhad Manjoo

129 - Facebook’s $5 billion speeding ticket, with NYT's Farhad Manjoo

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128 - Putting a Dollar Value on Personal Data, with CNBC's Josh Lipton

128 - Putting a Dollar Value on Personal Data, with CNBC's Josh Lipton

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29 Kesä 201923min

127 - Life Lessons and an Elephant Attack: Great Stories from Great Minds

127 - Life Lessons and an Elephant Attack: Great Stories from Great Minds

Julie Sweet today leads the North American business at Accenture, a global consulting giant. Years ago, she was a high school sophomore with the gift of gab, entering various debate and speech competi...

23 Kesä 201926min

126 - Jeff Wilke, Amazon CEO of Global Consumer, Exclusive from re:MARS

126 - Jeff Wilke, Amazon CEO of Global Consumer, Exclusive from re:MARS

Amazon has three people who hold the title of CEO. There's Jeff Bezos, the founder and CEO. Then there are two deputies: Andy Jassy, the CEO of Amazon Web Services, the cloud business. And Jeff Wilke,...

8 Kesä 201922min

125 - Apple WWDC Preview, and Tech's Labor Unrest; with Walt Mossberg

125 - Apple WWDC Preview, and Tech's Labor Unrest; with Walt Mossberg

We’re past Memorial Day, and that means two things: barbecue season, and software season.    Apple’s Worldwide Developer Conference, WWDC, kicks off Monday. It’s an event where Apple gathers engineers...

2 Kesä 201929min

124 - Huawei, T-Mobile, and Winning at All Costs

124 - Huawei, T-Mobile, and Winning at All Costs

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26 Touko 201929min

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