Building great products in sports and media
Sports Loft Podcast29 Heinä 2021

Building great products in sports and media

When we meet with the founder of a prospective Sports Loft company, we are very focused on product – what exactly is it that you’re building? Who has the problem that you are solving? Why is your product better than the alternatives out there? What have you done to make your product as simple to use as possible? How are people using your product? Are users returning? Will anybody buy it?

This product focus is vital in the world of sports, media and entertainment. Why is the fan going to choose this product over all the other options they have? How can the product be applied to the workflows of a major event or the constant “always-on” of a league season? What can teams, leagues or sponsors achieve with this product that they couldn’t do before?

In this podcast, we are joined by Slate’s co-founder and CEO, Michael Horton whose clients include teams across every major US league, the Premier League and major sponsors, and Tagboard’s President Nathan Peterson whose clients include the likes of Fox Sports, NBC, Turner and NFL Media. They discuss what they have learnt from building tech products for the sports and media industry, the importance of the people in the product building process and how their products have evolved from their earliest iterations.

Jaksot(84)

AudioShake: using
AI to take control
of audio content

AudioShake: using
AI to take control
of audio content

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OpusClip: using AI to turn your content into viral shorts

OpusClip: using AI to turn your content into viral shorts

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OneCourt: using touch to help blind fans engage with sport

OneCourt: using touch to help blind fans engage with sport

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The power of vertical video: Insights from Storyteller’s founder

The power of vertical video: Insights from Storyteller’s founder

In this episode, the Charlie and Yanni chat with Bob Thomson, the founder of Storyteller, a company that enables brands to integrate vertical video stories into their apps and websites. They discuss t...

31 Heinä 202449min

Building the tools for immersive sports experiences

Building the tools for immersive sports experiences

In this episode, Yanni and Charlie chat with Kamal Mistry, CEO of Arcturus, a company specialising in volumetric video – which allows for the capture and display of three-dimensional spaces and object...

16 Heinä 202444min

Connecting with fans using data

Connecting with fans using data

This week Yanni and Charlie sit down with Vince Ircandia, CEO and founder of Stellar Algo, a company transforming how sports organisations understand and engage with their fans, using data analytics. ...

1 Heinä 202449min

Twelve Labs: Bringing human-like understanding to video

Twelve Labs: Bringing human-like understanding to video

In this episode, Yanni and Charlie chat with Maninder Saini, head of growth at Twelve Labs, a company that uses multimodal AI to bring human-like understanding to video content. We had Twelve Labs on ...

20 Kesä 202448min

Scrum Ventures: Innovate, collaborate, accelerate

Scrum Ventures: Innovate, collaborate, accelerate

This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, ...

5 Kesä 202445min

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