Innovation in the sports broadcast

Innovation in the sports broadcast

Sports fans have got so many channels that they might subscribe to – and in many cases they are driven by which channel has the rights to whatever they want to watch. However, the experience of watching a game is varying more and more between broadcasters as the channels seek to differentiate themselves – whether it’s through cameras, commentators, interactivity, graphics or studio presentation.

Consequently, the need to innovate (and sometimes innovation for the sake of doing something different) becomes more important for content owners. How can the broadcasters get the fans to watch just a bit longer? How can they provide the fans with a differentiated experience that enables them to have their voice heard or to access more complementary content on their phone? How is interactivity changing the presentation of the broadcast? How do they have to compete (or compliment?) the teams, leagues and athletes who are becoming content producers in their own right? How is on-screen talent being evaluated - is it now as much about the community that they can bring?

In the latest Sports Loft podcast, we are joined by Michael Bucklin, Vice President of Digital Content at Fox Sports, who leads the development of content to complement Fox’s rights portfolio such as the Super Bowl and FIFA World Cup, as well as studio shows such as Fox NFL Sunday. We are also joined by Tagboard’s President Nathan Peterson, whose clients include content owners such as Fox Sports, NBC, NFL Media and MLB.

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AudioShake: using
AI to take control
of audio content

AudioShake: using
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OpusClip: using AI to turn your content into viral shorts

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OneCourt: using touch to help blind fans engage with sport

OneCourt: using touch to help blind fans engage with sport

On this episode of the Sports Loft Podcast, hosts Yanni and Charlie sit down with Antyush Bollini, COO and co-founder of OneCourt, a groundbreaking company making sports more inclusive for fans who ar...

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31 Heinä 202449min

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1 Heinä 202449min

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In this episode, Yanni and Charlie chat with Maninder Saini, head of growth at Twelve Labs, a company that uses multimodal AI to bring human-like understanding to video content. We had Twelve Labs on ...

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