Building B2B Brands

Building B2B Brands

It used to be that all the most exciting marketing happened in the B2C space - those were the campaigns that won awards and got featured in industry press. The B2B marketeers were solid, reliable but not that interesting. Not any longer. A world of always-on consumers has forced B2B brands to totally re-think how they talk with their consumer. The B2B tech buyer is the same person who is buying the Vans trainers and subscribing to Netflix. They want personalisation, content relevant to their interests and businesses who share their values. B2B marketeers have had to up their game.

For early stage companies, this is a challenge. How do you deliver the quality of marketing and content across multiple channels with limited resource and budget? How do you build a consistent message when the product is evolving so fast? But equally, in the early days of a startups’ journey, companies are focused on understanding their customer’s needs and building an initial product that they can sell - do they really need a brand at that stage? As they acquire more customers and the product becomes increasingly defined, that’s when the company’s brand – as Jeff Bezos put it, “What other people say about you when you are not in the room” – becomes increasingly important.

In the latest Sports Loft podcast we are joined by the Chief Marketing Officers of FEVO and Greenfly, Betty Tran and Tom Kuhr respectively. They discuss why a brand is important to achieve scale, how their brands are constantly evolving and how building a brand plays into fundraising conversations.

Jaksot(85)

Monarch Collective: going all in on women's sports

Monarch Collective: going all in on women's sports

In this episode of our 'Investor's View' series, Yanni and Charlie chat with returning guest Jasmine Robinson. Formerly of Causeway, Jasmine is now co-founder and managing partner at Monarch Collectiv...

20 Tammi 202446min

Levellr: building communities of superfans in sports

Levellr: building communities of superfans in sports

Join hosts Yanni Andreopoulos and Charlie Greenwood in conversation with Tom Gayner, CEO and co-founder of Levellr, the platform connecting the world's top musicians, brands, and creators with their f...

18 Joulu 202349min

Reviewing our trend predictions and looking ahead to 2024

Reviewing our trend predictions and looking ahead to 2024

In the words of host Yanni Andreopoulos, this week on the podcast we gathered “the greatest minds Sports Loft has to offer” (oh dear!) to discuss our 2023 sports, media and entertainment tech predicti...

8 Joulu 202355min

Ryan Sports Ventures: investing in people that change the game

Ryan Sports Ventures: investing in people that change the game

This week Yanni and Charlie welcome Paul Hourigan onto the podcast to get his view on the world of sports, media and entertainment investment. Paul is partner at Ryan Sports Ventures, the sports inves...

21 Marras 202351min

BMW, Karta and marketing in the metaverse

BMW, Karta and marketing in the metaverse

This week's podcast features Yanni and Andy taking a deep dive into the world of gaming with Pia Schörner, head of digital content creation & BMW Metaverse at BMW, and Erik Londré, co-founder and CEO ...

7 Marras 202352min

RX3 Growth Partners: consumer investment alongside athletes

RX3 Growth Partners: consumer investment alongside athletes

In this month's Investor's View episode, Yanni sits down with Andrew Costa, partner at RX3 Growth Partners, a consumer growth equity firm co-founded by NFL quarterback Aaron Rodgers. To kick off, Andr...

24 Loka 202346min

The role of machine learning in sports, and how to build an AI startup

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This week we’re discussing the intersection of sports, media and artificial intelligence. Join our host Yanni and founder Charlie, as they sit down with Don White, CEO and co-founder of Satisfi Labs, ...

12 Loka 20231h 1min

WISE Ventures: supporting the evolution of next-gen businesses

WISE Ventures: supporting the evolution of next-gen businesses

In the latest episode of the Sports Loft Podcast, Yanni is joined by Konrad von Moltke, principal of New York-based investment group, WISE Ventures. Within the WISE portfolio, you'll find familiar nam...

22 Syys 202341min

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