Bringing an outsider’s approach to the sports media industry
Sports Loft Podcast25 Helmi 2022

Bringing an outsider’s approach to the sports media industry

The sports media landscape is evolving rapidly, and navigating and understanding that evolution can at times be tricky. With the likes of TikTok driving a push to short form content, but Netflix demonstrating clear demand for binge-worthy episodic series, how should rightsholders be deploying their time and resource to deliver value to fans and partners?

In this episode of the Sports Loft podcast, we are joined by ATP Media's Chief Strategy Officer Nick Bourne as he takes us through his journey as commercial lead at sports media disrupter Copa90 to his position at one of the biggest rightsholders in the industry. He shares his perspective on how the industry should be approaching its content strategy today. Throughout this journey, Nick has brought an outsider’s perspective to the industry, whether through driving a disruptive brand and new content formats at Copa90 or bringing different approaches to the tennis world.

Jaksot(85)

Scrum Ventures: Innovate, collaborate, accelerate

Scrum Ventures: Innovate, collaborate, accelerate

This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, ...

5 Kesä 202445min

The Sports Loft Summit – part two

The Sports Loft Summit – part two

On Wednesday May 8th, we held the Sports Loft Showcase 2024, where we featured twelve incredible tech companies that we believe the industry needs to know about. In this second episode of our two-part...

23 Touko 202441min

The Sports Loft Summit – part one

The Sports Loft Summit – part one

On Wednesday May 8th, we held the Sports Loft Showcase 2024, where we featured twelve incredible tech companies that we believe the industry needs to know about. In this episode, Charlie, Andy and our...

17 Touko 202450min

London Marathon Events: The tech behind the record-breaking event

London Marathon Events: The tech behind the record-breaking event

“The 26.2 miles of London streets from Blackheath to the Mall are, in my opinion, the most incredible experience on the planet,” says Charles Juba, group director of digital & technology at London Mar...

1 Touko 202449min

Professional Triathletes Organisation: Using tech to take triathlon mainstream

Professional Triathletes Organisation: Using tech to take triathlon mainstream

This week Yanni and co-host Charlie chat with Sam Renouf, CEO of the Professional Triathletes Organisation (PTO). Sam joined the organisation in 2019 has been central to the organisation’s strategy an...

9 Huhti 202456min

MLS Innovation Lab: Nurturing tech to grow the league

MLS Innovation Lab: Nurturing tech to grow the league

Football in the US is growing – fast. But Major League Soccer has a long way to go to catch up with the likes of the NBA, MLB and, of course, the behemoth of the NFL. To do so, the league is turning t...

26 Maalis 202448min

The evolution of sports sponsorship

The evolution of sports sponsorship

This week’s episode delves into the intersection of sports, technology and sponsorship with industry experts Jason Saiban, a partner at Charles Russell Speechlys, and Sally Moore, the global sponsorsh...

12 Maalis 202456min

Monterosa: powering fan engagement for sports' leading rightsholders

Monterosa: powering fan engagement for sports' leading rightsholders

In this episode, Yanni and Charlie talk to Tom McDonnell, CEO at Monterosa, the platform that is helping teams and leagues wrestle the fan engagement experience away from social media or third party p...

28 Helmi 202444min

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