Marketing sports events with deep historic ties

Marketing sports events with deep historic ties

In this episode, we take a look back at the recently concluded Cheltenham Festival, one of the biggest fixtures on the UK sports calendar. Our guests are Olaf Gueldner, chief marketing officer at The Jockey Club, Nick Goggans, CEO and founder of PumpJack Dataworks, and Tom Read, chief commercial officer at Spalk.

Host Yanni kicks things off this week by asking Olaf about the success of Cheltenham this year and how his team approach marketing a sporting event with deep historic roots. The panel then dives into the challenges faced by organisers of such events, why knowing your audience can help to improve the fan experience, and how data is crucial for developing successful marketing strategies.

Our guests also talk about the importance of broadcast and streaming for growing the sport and finding new fans, as well as the potential of audio and commentary in building relationships with fans and racegoers.

Finally, as ever, we ask our guests to share their favourite recent sporting moment. 3baa75c089bcedf8a675e5d070333d2db07288b2

Jaksot(84)

AudioShake: using
AI to take control
of audio content

AudioShake: using
AI to take control
of audio content

This week, Yanni and Andy chat with Suzanne Kirkland about how the company uses AI to separate audio into its “stems” or component parts, giving organisations more control over their audio and video a...

11 Syys 202449min

OpusClip: using AI to turn your content into viral shorts

OpusClip: using AI to turn your content into viral shorts

In this week’s episode of the Sports Loft Podcast, Yanni and Charlie sit down with Shubh Jagani, head of enterprise solutions at OpusClip, the AI startup that can turn long-form videos into viral clip...

28 Elo 202445min

OneCourt: using touch to help blind fans engage with sport

OneCourt: using touch to help blind fans engage with sport

On this episode of the Sports Loft Podcast, hosts Yanni and Charlie sit down with Antyush Bollini, COO and co-founder of OneCourt, a groundbreaking company making sports more inclusive for fans who ar...

14 Elo 202454min

The power of vertical video: Insights from Storyteller’s founder

The power of vertical video: Insights from Storyteller’s founder

In this episode, the Charlie and Yanni chat with Bob Thomson, the founder of Storyteller, a company that enables brands to integrate vertical video stories into their apps and websites. They discuss t...

31 Heinä 202449min

Building the tools for immersive sports experiences

Building the tools for immersive sports experiences

In this episode, Yanni and Charlie chat with Kamal Mistry, CEO of Arcturus, a company specialising in volumetric video – which allows for the capture and display of three-dimensional spaces and object...

16 Heinä 202444min

Connecting with fans using data

Connecting with fans using data

This week Yanni and Charlie sit down with Vince Ircandia, CEO and founder of Stellar Algo, a company transforming how sports organisations understand and engage with their fans, using data analytics. ...

1 Heinä 202449min

Twelve Labs: Bringing human-like understanding to video

Twelve Labs: Bringing human-like understanding to video

In this episode, Yanni and Charlie chat with Maninder Saini, head of growth at Twelve Labs, a company that uses multimodal AI to bring human-like understanding to video content. We had Twelve Labs on ...

20 Kesä 202448min

Scrum Ventures: Innovate, collaborate, accelerate

Scrum Ventures: Innovate, collaborate, accelerate

This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, ...

5 Kesä 202445min

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