Athlete brands: why authenticity is key from social media to the metaverse
Sports Loft Podcast13 Huhti 2023

Athlete brands: why authenticity is key from social media to the metaverse

In this episode, Yanni is joined by Simon Oliveira, managing director and founder of KIN Partners, Daniel Kirschner, co-founder, CEO and president at Greenfly, and Ant Ganjou, co-founder of Move.ai and sports entrepreneur.

It's an all-star panel to discuss the evolution of athlete brand-building: Simon managed the image of David Beckham at the height of his fame and recently worked on bringing Neymar Jr into the Fortnite and Call of Duty games. Greenfly, run by Daniel, allows athletes and their teams and agents to share and distribute short form social media content quickly and efficiently. And Ant's Move.ai is able to accurately capture and digitise human movement using basic cameras, smart software and AI, opening up a raft of applications – from licensing athletes' signature moves to embedding them in films, video games and more.

Throughout the course of the episode, the panel explores the value of authenticity, the impact of social media – how it's changed the relationship athletes and celebrities have with the media and their fans – and the ways in which public figures will use the 'metaverse' to further extend their brands.

Jaksot(85)

Monarch Collective: going all in on women's sports

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20 Tammi 202446min

Levellr: building communities of superfans in sports

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Reviewing our trend predictions and looking ahead to 2024

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8 Joulu 202355min

Ryan Sports Ventures: investing in people that change the game

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21 Marras 202351min

BMW, Karta and marketing in the metaverse

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7 Marras 202352min

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24 Loka 202346min

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This week we’re discussing the intersection of sports, media and artificial intelligence. Join our host Yanni and founder Charlie, as they sit down with Don White, CEO and co-founder of Satisfi Labs, ...

12 Loka 20231h 1min

WISE Ventures: supporting the evolution of next-gen businesses

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