Making brands playable with Sports Loft’s newest member

Making brands playable with Sports Loft’s newest member

“For us, every conversation starts with who are you trying to reach?” These are the words of Erik Londré, CEO and co-founder of Karta – the ‘metaverse studio’ that’s making brands playable by building fan-focused activations inside the most popular virtual worlds.

Karta boasts an impressive client base that includes Amazon Music, Ronald McDonald House, K-pop group TWICE, and Unilever. And in this week's podcast, Yanni chats with Erik to learn about the process of developing award-winning immersive experiences for these brands and organisations on platforms like Roblox and Fortnite.

Over the course of the episode, Erik introduces Karta and his own background in esports, explains his thinking around how to best engage fans in these spaces, and discusses his vision for how all brands – across the sports and entertainment ecosystem – will soon have a presence in the metaverse.

Jaksot(84)

AudioShake: using
AI to take control
of audio content

AudioShake: using
AI to take control
of audio content

This week, Yanni and Andy chat with Suzanne Kirkland about how the company uses AI to separate audio into its “stems” or component parts, giving organisations more control over their audio and video a...

11 Syys 202449min

OpusClip: using AI to turn your content into viral shorts

OpusClip: using AI to turn your content into viral shorts

In this week’s episode of the Sports Loft Podcast, Yanni and Charlie sit down with Shubh Jagani, head of enterprise solutions at OpusClip, the AI startup that can turn long-form videos into viral clip...

28 Elo 202445min

OneCourt: using touch to help blind fans engage with sport

OneCourt: using touch to help blind fans engage with sport

On this episode of the Sports Loft Podcast, hosts Yanni and Charlie sit down with Antyush Bollini, COO and co-founder of OneCourt, a groundbreaking company making sports more inclusive for fans who ar...

14 Elo 202454min

The power of vertical video: Insights from Storyteller’s founder

The power of vertical video: Insights from Storyteller’s founder

In this episode, the Charlie and Yanni chat with Bob Thomson, the founder of Storyteller, a company that enables brands to integrate vertical video stories into their apps and websites. They discuss t...

31 Heinä 202449min

Building the tools for immersive sports experiences

Building the tools for immersive sports experiences

In this episode, Yanni and Charlie chat with Kamal Mistry, CEO of Arcturus, a company specialising in volumetric video – which allows for the capture and display of three-dimensional spaces and object...

16 Heinä 202444min

Connecting with fans using data

Connecting with fans using data

This week Yanni and Charlie sit down with Vince Ircandia, CEO and founder of Stellar Algo, a company transforming how sports organisations understand and engage with their fans, using data analytics. ...

1 Heinä 202449min

Twelve Labs: Bringing human-like understanding to video

Twelve Labs: Bringing human-like understanding to video

In this episode, Yanni and Charlie chat with Maninder Saini, head of growth at Twelve Labs, a company that uses multimodal AI to bring human-like understanding to video content. We had Twelve Labs on ...

20 Kesä 202448min

Scrum Ventures: Innovate, collaborate, accelerate

Scrum Ventures: Innovate, collaborate, accelerate

This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, ...

5 Kesä 202445min

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