MLS Innovation Lab: Nurturing tech to grow the league
Sports Loft Podcast26 Maalis 2024

MLS Innovation Lab: Nurturing tech to grow the league

Football in the US is growing – fast. But Major League Soccer has a long way to go to catch up with the likes of the NBA, MLB and, of course, the behemoth of the NFL. To do so, the league is turning to tech in order to supercharge broadcast, boost fan engagement and even get more kids playing the sport.

In this episode of the Sports Loft podcast, Yanni and Charlie sit down with Chris Schlosser, the senior vice president of emerging ventures at the MLS and head of the MLS Innovation Lab. They dive into the purpose and goals of the Innovation Lab, and explore how the lab can really contribute to the growth of MLS – from the role of technology in elevating fan engagement to how new tools could speed up player development.

Chris opens up about what the Innovation Lab entails from the perspective of the six tech companies in their primary cohort, and breaks down how the initiative provides resources, mentorship and test opportunities to those startups. We also talk about MLS’s selection process, the Lab’s three core areas of focus, and who the cohort taking part in 2024 programme are.

Timestamps:

  • 05:00 – Timeline of the Innovation Lab
  • 12:45 – Pitching the Innovation Lab to MLS owners
  • 22:00 – Testing events and opportunities for startups
  • 25:45 – Benefits of the Innovation Lab
  • 27:45 – Selection Criteria for Focus Areas
  • 32:30 – Criteria for Evaluating Startups
  • 36:00 – Companies Chosen for the Innovation Lab
  • 47:30 – Future Goals for MLS Emerging Ventures

Jaksot(85)

How star signing drive fandom, and is short-form content king?

How star signing drive fandom, and is short-form content king?

This week on the podcast, Yanni is joined by a trio of industry experts, including Kristen Rodgers, the sports and media partnerships lead at Tagboard, Matt Gentry, 77 Sports Management’s managing dir...

13 Syys 202351min

West River Group: investing in the global innovation economy

West River Group: investing in the global innovation economy

In the fourth episode of this summer's Investor's View series, we welcome Anthony Bontrager, managing director of West River Group. Anthony's 25 years of experience spans founding his own businesses, ...

25 Elo 202344min

The new social media landscape, and the evolution of pre-season tours

The new social media landscape, and the evolution of pre-season tours

This week Yanni is joined by Nick Shaw, managing director of EMEA at Greenfly, and Keegan Pierce, managing director for the UK and Ireland at La Liga, as they dissect the dynamic world of sports socia...

15 Elo 202352min

Techstars: accelerating startups across sports and tech

Techstars: accelerating startups across sports and tech

This week Yanni welcomes Jordan Fliegel, managing director of Techstars NYC and Techstars Sports. Over the course of the conversation, Jordan details how Techstars identifies promising startups, and t...

9 Elo 202351min

The Women’s World Cup, and the ‘Netflixication’ of sport

The Women’s World Cup, and the ‘Netflixication’ of sport

In this week’s Sports Loft Podcast, we explore the broadcast and sponsorship landscape surrounding the 2023 FIFA Women’s World Cup, NWSL and Super League. To unpick it all, we’ve called upon Jenny Mit...

28 Heinä 202342min

Where Sapphire Sport will invest its second fund

Where Sapphire Sport will invest its second fund

Our most recent episode of ‘An Investor’s View’ features Michael Spirito, a founding partner and lead investor of Sapphire Sport, the $300m venture firm that counts City Football Group, adidas and AEG...

19 Heinä 202351min

Apex Capital: investing with the world’s best athletes

Apex Capital: investing with the world’s best athletes

In our new series of ‘An Investor’s View’ podcasts, host Yanni Andreopoulos sits down with Antonio Cacorino, founder and CEO of Apex Capital. In this episode, we explore the opportunities around inves...

6 Heinä 202342min

How Covatic’s privacy-first approach to advertising can disrupt sport

How Covatic’s privacy-first approach to advertising can disrupt sport

Join Yanni as he chats with Nick Pinks, CEO and founder of Covatic, the Sports Loft member company that's revolutionising advertising through its private-by-design ad-tech. First up, the pair discuss ...

21 Kesä 202344min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
rss-doulapodi
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-paasipodi
juristipodi
rss-sisalto-kuntoon
inderespodi
pomojen-suusta
yrittaja
rss-uskalla-yrittaa
rss-laakispodi
rss-bisnesta-bebeja