Making brands playable with Sports Loft’s newest member
“For us, every conversation starts with who are you trying to reach?” These are the words of Erik Londré, CEO and co-founder of Karta – the ‘metaverse studio’ that’s making brands playable by building...
9 Touko 202338min
Athlete brands: why authenticity is key from social media to the metaverse
In this episode, Yanni is joined by Simon Oliveira, managing director and founder of KIN Partners, Daniel Kirschner, co-founder, CEO and president at Greenfly, and Ant Ganjou, co-founder of Move.ai an...
13 Huhti 202347min
Marketing sports events with deep historic ties
In this episode, we take a look back at the recently concluded Cheltenham Festival, one of the biggest fixtures on the UK sports calendar. Our guests are Olaf Gueldner, chief marketing officer at The ...
3 Huhti 202350min
Turning a crowd into a fanbase
In this week's edition of the Sports Loft podcast, host Yanni Andreopoulos is joined by three expert guests to discuss how sports teams and leagues can use a range of tactics to grow their fanbases an...
16 Maalis 202350min
The NFL’s plan to develop global football fandom
For the second year running, this year’s Super Bowl was streamed in Japanese via NFL Game Pass – the league’s direct-to-consumer (DTC) platform. The goal? To bring new fans to the sport and serve exis...
8 Maalis 202344min
Going global: localising sports for millions of fans
This week Yanni is joined by Ben Reynolds, CEO and co-founder of Spalk, the remote commentary platform that enables sports from around the world to be localised for different audiences through languag...
6 Helmi 202340min
Bouncing back: the resilience of live sports events
Across Europe and the United States, sports events are selling out. If venues seem packed, it’s because they are: the UK cumulative attendance record was broken last year with 76.2 million people atte...
24 Tammi 202347min
US soccer post-World Cup, ChatGPT and the growth of DTC
This year's World Cup might be about to reach its crescendo, but at Sports Loft we're already looking ahead. In this week's roundtable podcast, with an eye on the 2026 World Cup, we ask whether the US...
14 Joulu 202244min
