Building an athlete's personal brand
Athletes are at the heart of everything that happens in professional sport. The best players deliver the biggest moments which in turn drive the audiences, the media rights and the highlight views on ...
18 Kesä 202150min
Finding product market fit
Achieving “product-market-fit” is one of those terms that you frequently hear in the startup-world. Sought-after by founders and eulogised by investors, it has become an almost idealistic concept of t...
4 Kesä 202140min
Hiring and building great teams
Hiring and finding great people is without doubt one of the biggest priorities for any high-growth tech CEO, and the companies at Sports Loft are no exception. Whether it’s working out whether to hire...
21 Touko 202147min
Sports Loft Member Series: an interview with Tagboard President Nathan Peterson
Tagboard's President Nathan Peterson joins Yanni Andreopoulos from Sports Loft to talk about Tagboard’s growth as social media has become critical to the production landscape. Tagboard now powers broa...
8 Huhti 202139min
How is the value sports teams get from social media changing?
How is the value sports teams get from social media changing? What role does social media play for teams and how has this changed? We talk to Eric Stark, founder of Sports Loft member company Slate a...
23 Helmi 202135min
Personalisation in sport
Alexandra Wilis of Wimbledon and Nick Pinks of Covatic chatted about what personalisation means for sport. Alex talked about how Wimbledon wants to remain relevant for as many people as possible, wh...
11 Helmi 202148min
How technology is changing sports broadcasting
Technology is changing sports broadcasting. We discuss how with two leaders who are shaping innovation in that area. World Rugby's Ronan Donagher, who has overseen the implementation of video refereei...
25 Marras 202042min
Athletes as content creators
How are athletes becoming such great content creators? How are leagues and rights holders helping them to do this? We talk to social content tool Greenfly's CEO Daniel Kirschner and SailGP's CMO Tim G...
12 Loka 202052min
