Transparency, Trust and Transformation

“I’ve always been a voracious learner,” says James Rhee, Chairman and CEO of Ashley Stewart and the Founder of FirePine Group. James Rhee may be a surprising CEO of a company whose core clientele are plus-sized women of color, but Rhee sees his mother and a greater humanity in the Ashley Stewart brand.

As a child of Korean immigrant parents, Rhee attributes much of his success to his drive to evolve, transform, and adapt. It’s also how he developed his career from high school teacher to lawyer to institutional investor to successful corporate CEO. These experiences may seem unconnected, but for Rhee, his path has helped him see potential where others have not.

When Ashley Stewart was twice near bankruptcy, Rhee saw an opportunity and a responsibility where others did not. Within a few years, the struggling plus-size women’s retail company has earned a powerful voice in retail, and made inroads into technology and media. He attributes the accomplishment not just to strategy or marketing, but to something far more valuable: math and kindness. Listening and empathy, and ultimately advocacy, he says, is how you lead and lift others along.

But that’s just the beginning. For Rhee, entrepreneurship isn’t about making money. “I am an entrepreneur in life,” says Rhee. In this episode of Access & Opportunity, Carla Harris speaks to Rhee about how he transforms businesses and people, the intersection between social good and commercial success, and most importantly, how entrepreneurship is really a frame of mind.

DRAFT DISCLAIMER TEXT ONLY

The guest speakers are neither employees nor affiliated with Morgan Stanley & Co. LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast.

This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

© 2018 Morgan Stanley & Co. LLC, Members SIPC.