How to Stop an Innovative Start-Up

One night in March, Hla Hla and her husband, Yan Min Aung, were on the rooftop of their condo as part of a neighborhood watch group, where ordinary citizens banded together to protect themselves—not from common criminals, but from those supposedly charged with protecting them. That evening, the police arrived to take down some barricades, and she took out her cell phone to film them. They saw the light of her camera, and started shooting.

That experience and others caused Hla Hla and her family to flee the country. Choosing to leave Myanmar represented not only the end of a life and community in their home country, but also the realization that the innovative company they had started there, a fun, augmented-reality learning app known as 360ED, would be severely impacted as well. Hla Hla had combined her professional backgrounds in tech and education to create a service that could bring learning opportunities to those marginalized groups often left on the sidelines. And as they knew that many of those who would need the service most wouldn’t necessarily have reliable or inexpensive internet, much of the app can function even when offline.

After nine years of product development, they launched in Silicon Valley in 2016, but moved operations to Myanmar as part of the “re-pat” movement, in which exiled Burmese settled back in the country during the stable and optimistic 2010s transition period. And, it was remarkable that they chose to establish their company there, essentially bringing one of the world’s most innovative and cutting-edge technological learning tools to a country that had only recently gotten on-line at all. In other words, when the coup broke, 360ED was well on its way to becoming Myanmar’s first true tech start-up success story!

Of course, all this came to a crashing halt in February. Their team members began to go into hiding, and with the educational system in complete disarray, it became apparent that collaborating with school administrators would not be possible.

While many outside observers have been following the daily terror and pervasive human rights violations that are now sadly commonplace in Myanmar, stories like these often slip through the cracks, and thus, the extent of the damage and disruption being unleashed by the Tatmadaw is not fully known. In the case of Hla Hla and Yan Min, this meant not only trauma in their personal life, but at least the temporary end of their technological and educational dream in Myanmar as well.