Bai Beverage Founder Ben Weiss: Bring The Fight

Host of FOX Business Network's The Claman Countdown, Liz Claman is joined by the founder of Bai and Crook & Marker, Ben Weiss. According to his mother, Ben Weiss has had a knack for creating products with a cult-following since he was a child. In 2009, Ben caught the entrepreneurial bug once again, and created the coffee fruit drink Bai out of his New Jersey basement. Today, Ben continues to innovate in the beverage space with his spiked beverage company Crook & Marker. Ben is also the author of "Basementality: How This Entrepreneur Drove His Fight Against Big Sugar and Rose from the Basement to a $1.7 Billion Brand." Follow Liz on Twitter: @LizClaman Learn more about your ad choices. Visit podcastchoices.com/adchoices