Kodiak Cakes CEO, Joel Clark: Old Fashioned Grit
Hired!11 Marras 2020

Kodiak Cakes CEO, Joel Clark: Old Fashioned Grit

This week, Liz is joined by the CEO of Kodiak Cakes, Joel Clark. When Joel Clark was just eight-years-old, he set out with his red wagon to sell his mother's pancake mix to their neighbors in Salt Lake City. By the mid-'1990s, Joel's brother, Jon, decided to reinvigorate the brand, stocking their mix in stores throughout the American West. Today, with Joel at the helm, Kodiak Cakes celebrates its brand's positioning as a fan favorite and the fastest-growing pancake mix in the United States. In this conversation, Joel discusses how he "bootstrapped" Kodiak Cakes for over seven years while he worked to develop its exposure. After a series of trials and victories, from turning down "Sharktank" to landing a major deal with Target, Joel discusses how he has persevered through uncertainty, and where the brand is headed next. Follow Liz on Twitter: @LizClaman Learn more about your ad choices. Visit podcastchoices.com/adchoices

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An ETTL Encore: How Immigrant Sabrina Kay Struck Gold

An ETTL Encore: How Immigrant Sabrina Kay Struck Gold

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'Knot' Your Average Kid: Philly Pretzel Factory Founder Dan DiZio's Success Story

'Knot' Your Average Kid: Philly Pretzel Factory Founder Dan DiZio's Success Story

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Jerry McGuire 2.0: NY Giants Quarterback Tommy DeVito's Agent

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Victory Dance: 'Dancing with the Stars' Pro Cheryl Burke On Tangoing Through Life's Trauma

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From Broken To Boston Strong: Marathon Bomb Survivor Marc Fucarile's Unbreakable Spirit

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12 Joulu 202342min

The Fizz Maker: How Poppi Founder Allison Ellsworth Went From Food Stamps To #1 Soda On Amazon

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From Bikinis To Boardrooms: Kathy Ireland's Model-To-Mogul Metamorphosis

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