How Brands Can Leverage Content Engagement and Viewer Behavior

How Brands Can Leverage Content Engagement and Viewer Behavior

Today’s episode features Lizi Pritchard, Associate Director at the Australia-Based research and analytics agency, Nature. Lizi is fascinated by human cognition and behavior, which is what drove her to pursue a career in market research. After her first market research role at Kantar Millward Brown in 2013, she’s now an experienced quantitative researcher with a track record of helping clients grow their businesses with data-driven insight and consultancy.

In our interview with Lizi, we discussed her background and current research projects at Nature, their integration with Affectiva, and had some great advice around understanding and leveraging content engagement and viewer behavior for brands and market researchers.

Read more about the agency, Nature: https://www.natureresearch.com.au/

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Eye Tracking in Practice: The True Impact on Research & Innovation

Eye Tracking in Practice: The True Impact on Research & Innovation

Eye tracking is more than just following a person’s gaze — it’s about understanding behavior, optimizing research, and improving real-world applications. But what are the biggest misconceptions holdin...

13 Maalis 202515min

Beyond the Gaze: Debunking Myths, Tackling Challenges, and Exploring the Future of Eye Tracking

Beyond the Gaze: Debunking Myths, Tackling Challenges, and Exploring the Future of Eye Tracking

Eye-tracking technology is evolving rapidly, unlocking new possibilities across industries like automotive, aviation, and behavioral research. But what does it take to implement it successfully? In th...

13 Helmi 202521min

Shaping the Future of In-Cabin Safety and Interaction with onsemi

Shaping the Future of In-Cabin Safety and Interaction with onsemi

Today’s episode features Bahman Hadji, Director of Product Management, Automotive Sensing Division at onsemi. Bahman has 15+ years of experience working with image sensors in the medical, consumer, an...

12 Marras 202434min

Decoding Stress: How Eye Tracking Reveals Insights into Air Traffic Controller Workload

Decoding Stress: How Eye Tracking Reveals Insights into Air Traffic Controller Workload

In high-stakes environments like air traffic control, understanding and managing stress is critical. In today's episode, we explore groundbreaking research conducted by LFV/LIU in collaboration with S...

5 Marras 202444min

Navigating GSR and Euro NCAP: What Vehicle Manufacturers Should Know

Navigating GSR and Euro NCAP: What Vehicle Manufacturers Should Know

Vehicle manufacturers on the European market have a new set of rules to play by: since July 7, 2024, the EU’s General Safety Regulation (GSR) requires all new cars, buses, and trucks to include Driver...

29 Loka 202430min

Announcing Affectiva Calibration-Free Eye Tracking: A Deep Dive into AI & Human Behavior

Announcing Affectiva Calibration-Free Eye Tracking: A Deep Dive into AI & Human Behavior

Today’s episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for over 10 years in various roles. Affectiva, p...

10 Syys 202432min

Unlocking Ad Success: The Role of Emotion AI in Creative Campaigns

Unlocking Ad Success: The Role of Emotion AI in Creative Campaigns

Today’s episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, sho...

24 Heinä 202427min

Driving Innovation: The Future of Interior Sensing and Driver Monitoring

Driving Innovation: The Future of Interior Sensing and Driver Monitoring

Today’s episode features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the au...

10 Heinä 202431min

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