119. Integrating a book into your business, with Dave Goetz and Melissa Parks of Journey Sixty6

119. Integrating a book into your business, with Dave Goetz and Melissa Parks of Journey Sixty6

On the pod this week, I’m excited to share a thoughtful conversation about book writing, business, and growing beyond the book. I’m joined by Dave Goetz and Melissa Parks, cofounders of Journey Sixty6, an editorial services company and independent publisher for the family business community.

In this episode, we cover:

  • How a book integrates into overall marketing strategy
  • A client case study that integrates a documentary, book, and more
  • How to uncover the thesis of your book (what I refer to as a “core message”)
  • How to self-diagnose your own needs on your book project
  • Nerdy industry talk from long-time publishing pros 😊

Even if a book isn’t on your radar, this episode will get you thinking about all things marketing, messaging, and more.

Learn more about Journey Sixty6:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

Jaksot(260)

34. What it's like to write a book with leadership advisor and NBS student Mike Green

34. What it's like to write a book with leadership advisor and NBS student Mike Green

In 2020, Mike Green's wife said to him, "You should write your book." Like so many of us, Mike was at home, shut off from normal life during the earlier days of COVID. Days later, he joined Nonfiction...

19 Maalis 202135min

33. A 4-step process to come up with a great book idea (replay)

33. A 4-step process to come up with a great book idea (replay)

The most asked question I get from aspiring authors: “Do you think my book idea is any good?” Answering this question requires a series of inquiries related to life and work vision, overall goals for ...

5 Maalis 202128min

32. Write that book: a conversation with author and NBS student, Lindsey Weigle

32. Write that book: a conversation with author and NBS student, Lindsey Weigle

In this podcast episode, I connect with author and Nonfiction Book School student, Lindsey Weigle. Lindsey joined Nonfiction Book School last fall to finish writing her book, Enough Already. The first...

19 Helmi 202135min

31. Great style is for everyone: a conversation with wardrobe stylist Laura Tully

31. Great style is for everyone: a conversation with wardrobe stylist Laura Tully

Laura Tully loves people and fashion. When she realized she could merge the two as a style expert, her world became a hefty dose of happy. She built her company on a simple philosophy: great style is ...

5 Helmi 202148min

30. Update and a message of hope for 2021

30. Update and a message of hope for 2021

In this episode, I share an update on life here in Portugal (hint: another lockdown), how I’m approaching 2021, and a message of hope for the year. Plus, I share about what’s in store for the year, in...

22 Tammi 202113min

29. How to deliver a phenomenal virtual keynote and recover from business disaster with Misty Megia

29. How to deliver a phenomenal virtual keynote and recover from business disaster with Misty Megia

Misty Megia is a creative producer extraordinaire who has helped craft and produce keynotes on some of the biggest stages in the world. After leaving her high-profile Fortune 500 position on February ...

4 Joulu 202043min

28. Ask Stacy: What did you overcome to reach where you are today?

28. Ask Stacy: What did you overcome to reach where you are today?

This week, I get to do one of my favorite things: answer your questions! Questions include: What were the major mental, emotional, or professional milestones that you had to reach or overcome in you...

20 Marras 202039min

27. Olympic athletes and entrepreneurship with publisher Maryanna Young

27. Olympic athletes and entrepreneurship with publisher Maryanna Young

Joy, freedom, and friend—these are the words that guide Maryanna Young, CEO and founder of Aloha Publishing. In this episode, she shares how the principles she learned coaching Olympic and world class...

6 Marras 202028min

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