127. How to build a great brand, with Taja Dockendorf

127. How to build a great brand, with Taja Dockendorf

Branding can feel overwhelming, especially for authors who are new to this whole “personal branding” thing. That’s why I’m so excited this week to welcome Taja Dockendorf, founder and creative director of Pulp + Wire a 100-percent female-founded and run creative agency.

Taja has consulted, created, and grown hundreds of brands while fostering a culture around growth and intuitive leadership for her female-forward team. Taja and her team have directed creatives for both start-up and national brands, such as Petco, Hasbro, Bob’s Red Mill, and more. In this episode, we discuss:

  • Taja’s founding story and why she loves her niche work in consumer packaging branding
  • Tips for building a great brand (these are so good!)
  • Common branding and marketing mistakes and how to avoid them
  • Core leadership lessons that have helped scale a successful creative agency
  • Diversity in the marketing and branding space and how Pulp + Wire is helping influence the industry

Taja is also an active investor in emerging CPG brands, a mentor to other creative founders, creator and host of The Brand Alchemist Podcast, and a contributing writer for both national business and creative publications with a focus on creative leadership. As you listen in, I know you’ll benefit from Taja’s expertise.

Learn more about Taja:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.


Jaksot(247)

141. Dear White Leader, with Joel Pérez

141. Dear White Leader, with Joel Pérez

If you’ve been following my work for any length of time, you know social equity is deeply important to me. So when I met Joel Pérez and learned about his work, I instantly knew I’d love to support his work as a book coach. In our vulnerable conversation about how cultural humility can improve leadership, we talk through how to intentionally build a life that is more diverse and open, and why cultural humility is the foundation of connectedness in our workplaces and communities. And we get specific about how to create a more inclusive everyday by surrounding yourself with people who are different from you. Joel also shares some behind-the-scenes on his author journey, what it was like writing a book, and advice for others who want to become authors too. Dr. Joel Pérez is an executive and leadership coach, speaker, and consultant, passionate about helping leaders and organizations achieve their goals and develop a posture of cultural humility, so they can have the impact and create the culture they desire. Joel is owner of Apoyo Coaching and Consulting, LLC, and a Professional Certified Coach with the International Coach Federation (ICF). His first book, Dear White Leader, came out earlier this week! Learn more about Joel: Website LinkedIn Instagram @apoyocoaching01 Facebook Dear White Leader: How to Achieve Organizational Excellence through Cultural Humility Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

5 Kesä 202450min

Bonus | 5-Day Writing Challenge: Day 5

Bonus | 5-Day Writing Challenge: Day 5

Join the FREE writing challenge here.⁠⁠⁠⁠⁠ How it works: ⁠⁠⁠⁠⁠sign up at this link⁠⁠⁠⁠⁠, then join me LIVE online every day next week on LinkedIn, May 27–31. Each day, I’ll be doing a short training and giving you homework to complete, including a daily worksheet and writing prompt. Plan about 30–60 minutes each day to complete both the training and work. Because of this challenge, participants have: launched entire brands added new revenue streams began—and finished—writing their books formed new writing habits that transformed their daily lives When you sign up, you’ll get access to the worksheets and a private LinkedIn group. I’ll also be giving away daily prizes and reading and commenting on anything you publish on LinkedIn during that time. Talk about winning! ⁠⁠⁠⁠⁠See you at the writing challenge!

31 Touko 202441min

Bonus | 5-Day Writing Challenge: Day 4

Bonus | 5-Day Writing Challenge: Day 4

Join the FREE writing challenge here.⁠⁠⁠⁠ How it works: ⁠⁠⁠⁠sign up at this link⁠⁠⁠⁠, then join me LIVE online every day next week on LinkedIn, May 27–31. Each day, I’ll be doing a short training and giving you homework to complete, including a daily worksheet and writing prompt. Plan about 30–60 minutes each day to complete both the training and work. Because of this challenge, participants have: launched entire brands added new revenue streams began—and finished—writing their books formed new writing habits that transformed their daily lives When you sign up, you’ll get access to the worksheets and a private LinkedIn group. I’ll also be giving away daily prizes and reading and commenting on anything you publish on LinkedIn during that time. Talk about winning! ⁠⁠⁠⁠See you at the writing challenge!

30 Touko 202433min

Bonus | 5-Day Writing Challenge: Day 3

Bonus | 5-Day Writing Challenge: Day 3

Join the FREE writing challenge here.⁠⁠⁠ How it works: ⁠⁠⁠sign up at this link⁠⁠⁠, then join me LIVE online every day next week on LinkedIn, May 27–31. Each day, I’ll be doing a short training and giving you homework to complete, including a daily worksheet and writing prompt. Plan about 30–60 minutes each day to complete both the training and work. Because of this challenge, participants have: launched entire brands added new revenue streams began—and finished—writing their books formed new writing habits that transformed their daily lives When you sign up, you’ll get access to the worksheets and a private LinkedIn group. I’ll also be giving away daily prizes and reading and commenting on anything you publish on LinkedIn during that time. Talk about winning! ⁠⁠⁠See you at the writing challenge!

29 Touko 202430min

Bonus | 5-Day Writing Challenge: Day 2

Bonus | 5-Day Writing Challenge: Day 2

Join the FREE writing challenge here.⁠⁠ How it works: ⁠⁠sign up at this link⁠⁠, then join me LIVE online every day next week on LinkedIn, May 27–31. Each day, I’ll be doing a short training and giving you homework to complete, including a daily worksheet and writing prompt. Plan about 30–60 minutes each day to complete both the training and work. Because of this challenge, participants have: launched entire brands added new revenue streams began—and finished—writing their books formed new writing habits that transformed their daily lives When you sign up, you’ll get access to the worksheets and a private LinkedIn group. I’ll also be giving away daily prizes and reading and commenting on anything you publish on LinkedIn during that time. Talk about winning! ⁠⁠See you at the writing challenge!

28 Touko 202427min

Bonus | 5-Day Writing Challenge: Day 1

Bonus | 5-Day Writing Challenge: Day 1

Join the FREE writing challenge here.⁠ How it works: ⁠sign up at this link⁠, then join me LIVE online every day next week on LinkedIn, May 27–31. Each day, I’ll be doing a short training and giving you homework to complete, including a daily worksheet and writing prompt. Plan about 30–60 minutes each day to complete both the training and work. Because of this challenge, participants have: launched entire brands added new revenue streams began—and finished—writing their books formed new writing habits that transformed their daily lives When you sign up, you’ll get access to the worksheets and a private LinkedIn group. I’ll also be giving away daily prizes and reading and commenting on anything you publish on LinkedIn during that time. Talk about winning! ⁠See you at the writing challenge!

27 Touko 202426min

Bonus | 5-Day Writing Challenge

Bonus | 5-Day Writing Challenge

Join the FREE writing challenge here. How it works: sign up at this link, then join me LIVE online every day next week on LinkedIn, May 27–31. Each day, I’ll be doing a short training and giving you homework to complete, including a daily worksheet and writing prompt. Plan about 30–60 minutes each day to complete both the training and work. Because of this challenge, participants have: launched entire brands added new revenue streams began—and finished—writing their books formed new writing habits that transformed their daily lives When you sign up, you’ll get access to the worksheets and a private LinkedIn group. I’ll also be giving away daily prizes and reading and commenting on anything you publish on LinkedIn during that time. Talk about winning! See you at the writing challenge!

24 Touko 20247min

140. How AI is silencing your voice, with Manpreet Dhillon

140. How AI is silencing your voice, with Manpreet Dhillon

I’ve been a loud voice in publishing about the future of AI—and today, I’m taking that conversation a step further. In this powerful discussion with diversity, equity, and inclusion leader Manpreet Dhillon, we discuss the intersection between inclusion and AI and dig deeply into inherent bias and how AI is silencing our voices. We also explore her work nurturing authentic, human-centered workplaces and the idea of “holistic leadership.” My guest, Manpreet Dhillon, is the founder and principal inclusion officer for Veza Global, an equity, diversity, and inclusion consulting firm. She is passionate about the Future of Work and how it is inclusive for women of color and those with invisible disabilities in the workplace. Manpreet brings over twenty years of experience in holistic leadership coaching, human resources, change management, internal audits, and community development. She focuses on creating systemic change to address institutionalized inequalities through representation from the communities served. Learn more about Manpreet: If in you’re interested in future-shaping conversations, listen to this week’s episode. Veza Global Instagram @vezaglobal Veza Global LinkedIn Instagram @iammanpreetdhillon Follow me on:  Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

22 Touko 202459min

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