127. How to build a great brand, with Taja Dockendorf

127. How to build a great brand, with Taja Dockendorf

Branding can feel overwhelming, especially for authors who are new to this whole “personal branding” thing. That’s why I’m so excited this week to welcome Taja Dockendorf, founder and creative director of Pulp + Wire a 100-percent female-founded and run creative agency.

Taja has consulted, created, and grown hundreds of brands while fostering a culture around growth and intuitive leadership for her female-forward team. Taja and her team have directed creatives for both start-up and national brands, such as Petco, Hasbro, Bob’s Red Mill, and more. In this episode, we discuss:

  • Taja’s founding story and why she loves her niche work in consumer packaging branding
  • Tips for building a great brand (these are so good!)
  • Common branding and marketing mistakes and how to avoid them
  • Core leadership lessons that have helped scale a successful creative agency
  • Diversity in the marketing and branding space and how Pulp + Wire is helping influence the industry

Taja is also an active investor in emerging CPG brands, a mentor to other creative founders, creator and host of The Brand Alchemist Podcast, and a contributing writer for both national business and creative publications with a focus on creative leadership. As you listen in, I know you’ll benefit from Taja’s expertise.

Learn more about Taja:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.


Jaksot(247)

15. Muted and sharing

15. Muted and sharing

I am joining two movements this week: #theshowmustbepaused and #elevatemelanatedvoices. As such, I’m “muting” my normal show this week to advocate for Black voices and voices of color, and to draw attention to violence against the Black community. In place of my normal weekly episode, I'm sharing a short list of podcasts and resources to help fight racism. Read the article "8 ways to be a writer activist": http://www.stacyennis.com/writeractivist Listen to Rough Translation: https://www.npr.org/podcasts/510324/rough-translation Listen to The Moth: https://themoth.org/ Listen to Story Corps: https://storycorps.org/ Listen to Girl Tales: https://girltalespodcast.com/ Listen to The Nod's reunion episode: https://gimletmedia.com/shows/the-nod Look for a #BlackLivesMatter section in your podcast app Buy the resource, 50 Ways to Fight Bias: https://leanin.org/50-ways-to-fight-gender-bias

5 Kesä 202012min

14. A four-step process to come up with a great book idea

14. A four-step process to come up with a great book idea

The most asked question I get from aspiring authors: “Do you think my book idea is any good?” Answering this question requires a series of inquiries related to life and work vision, overall goals for publishing, and more. In this episode, I detail a four-step process to come up with a great book idea—plus provide a free guide to walk you through the process. Get your free book ideation guide at https://stacyennis.com/bookidea. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question about book writing, solopreneurship, living abroad, leadership, productivity, creativity, and everything in between, go to http://stacyennis.com/contact and fill out the form on the page.

30 Touko 202026min

13. Stacy reads: Unconventional: a look at our nontraditional family life

13. Stacy reads: Unconventional: a look at our nontraditional family life

I get a lot of questions about our nontraditional home life. We live a location independent lifestyle as a family, my husband stays home with the kids, and I'm the sole earner for our household—and have been for more than seven years. This week, I'm reading my latest blog post, which opens the metaphorical curtain to share the challenges and joys of our unconventional life. To see photos of my family and me all over the world, visit https://stacyennis.com/unconventional/. Connect with me at https://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. Get a free life visioning guide, and take your first steps toward an unconventional life: https://www.stacyennis.com/lifevisioningguide

22 Touko 202011min

12. Ask Stacy: books, business, marketing, and childhood

12. Ask Stacy: books, business, marketing, and childhood

This week, I’m answering your questions! I dig into whether to add an epilogue to a book, discuss business and marketing strategies for someone just starting out as a service-based solopreneur, share my not-so-subtle opinion on providing free samples as an editor or writer (and advice for authors looking to hire talent), and share two of my favorite childhood memories. I recorded this episode live on Facebook and Instagram. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question about book writing, solopreneurship, living abroad, leadership, productivity, creativity, and everything in between, go to http://stacyennis.com/contact and fill out the form on the page. Learn how to grow your influence as a nonfiction author with my Reedsy course here: https://blog.reedsy.com/learning/courses/marketing/growing-influence-non-fiction-platform/

15 Touko 202040min

11. You, author: the nonfiction book-writing process

11. You, author: the nonfiction book-writing process

This week, I’m sharing a recent webinar I did on the book-writing process. This training replay covers an overview of the book-writing process, including the why behind a book (so important!). You’ll learn the difference between the creation and production processes, and we'll deep dive into creation: idea, outline, write, and revise. We’ll also take a high-level look at production: design, proof, publish, and launch. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To access the book-writing training and materials mentioned in this episode, go to https://stacyennis.com/webinar/.

8 Touko 20201h 1min

10. Stacy reads: 5 lessons I've learned living an off-the-path life

10. Stacy reads: 5 lessons I've learned living an off-the-path life

This week, I’m reading my recent blog post, "5 lessons I've learned living an off-the-path life." To read the post and see the picture of my family walking down a cobblestone road in Portugal, visit https://stacyennis.com/5lifelessons/. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To access the life visioning guide mentioned in this episode, go to https://stacyennis.com/lifevisioningguide/.

1 Touko 202017min

9. 8 strategies to nurture creativity and productivity

9. 8 strategies to nurture creativity and productivity

This week, I share eight of my favorite productivity strategies to access your creativity—even when things are a bit chaotic. Have kids? Me too. I promise these strategies apply to you, even if you have a lot on your plate at home. The big goal: emerge from crisis with clarity. Show up and create, do the work, find meaning, and serve others through your art. To access the book-writing training mentioned in this episode, go to https://stacyennis.com/webinar/. Order my latest book, Growing Influence, coauthored with Ron Price: https://www.amazon.com/Growing-Influence-Character-Expertise-Impact/dp/1626345570.

24 Huhti 202024min

8. Control, collaboration, and concern with Ron Price

8. Control, collaboration, and concern with Ron Price

Ron Price joins me this week to talk about our book, Growing Influence, and how to regain control, take advantage of collaboration, and avoid draining your energy with concern. This episode is full of leadership gems—enjoy! Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. Learn more about Ron Price and his work at https://price-associates.com/. To get your Kindle copy of Growing Influence for just $0.99 through the end of April 2020, visit https://amzn.to/2z5mB9G.

17 Huhti 202041min

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