Beyond Better with Stacy Ennis26 Kesä 2024

144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

As I shared earlier, I’m on a needed podcasting break, so I’m sharing some listener favorite episodes. This week’s replay is “How to build a following, with TikTok influencer and financial educator Giovanna Gonzalez.”

Giovanna Gonzalez is not only a TikTok influencer and financial educator, but she is also a soon-to-be author. During the Great Resignation, she quit her ten-year corporate career in financial services to pursue her true passion: teaching financial literacy to young adults. Since then, Giovanna has been featured in The New York Times, Fast Company, and Business Insider—and has hundreds of thousands of fans across the world—in just two years as a content creator.
Giovanna’s powerful book, Cultura and Cash, was released earlier this year and became a bestseller its first week. She has more than 150 positive reviews on Amazon and has been on fire in the media! It’s been wonderful watching Gio’s success.

In this candid conversation, Giovanna and I discuss:

How she left corporate to pursue being a full-time creator
BTS on what it’s really like to create content all day (hint: it’s not what you think)
How to build an engaged, loyal following on multiple platforms
Why first-gen money advice should be different
What it was like to win a $50,000 writing grant—and what she did afterward to be successful in completing her book
The highs and lows of her book-writing process
The journey we went on together (this was my favorite part—I teared up!)

Get to know Giovanna:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.

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259. How to leverage your IP to scale, with Pamela Slim

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258. The human side of publishing, with Emma Lowe of the London Book Fair

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257. How to write a strong outline (and why you need one)

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256. How to write, create, and sell beyond the algorithm

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255. Ask Stacy | How should I use storytelling in my nonfiction book?

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254. Ask Stacy | Should I upload my manuscript to AI?

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253. Ask Stacy | Can I really build a writing and editing career in my 50s?

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252. How mini retirements can transform your career, creativity, and life

What if you didn't have to wait until the end of your life to rest, explore, and pursue the things that matter most to you? That's the question at the heart of this week's conversation—and honestly, i...

13 Touko 49min