Big Brother is back - but has our appetite for reality TV changed?

Big Brother Australia is returning to Australian TVs in 2025 for the 3rd time. Will it be the show's final, ever?

After traversing three networks, being revived and killed twice, and now needing to compete with the dominance of ad-free streaming and reality TV juggernauts like Love Island, is there a place for a show like Big Brother anymore?

Returning to its original home – Channel 10 – it plans to bring back some of its iconic live segments like Big Brother Uncut and Friday Night Live to lure audiences back to mainstream television – but with rates of free-to-air TV viewership dwindling, it might be too little, too late. Entertainment and gossip correspondent and reality TV show veteran Richard Reid joins Chris Spyrou on this episode of The Briefing to unpack the Big Brother launch plan and if he thinks it will sink or swim.

See omnystudio.com/listener for privacy information.