The Business of Sport - Owen Laverty

The Business of Sport - Owen Laverty

Owen Laverty is the Chief Innovation Officer of Ear to the Ground, a creative agency that builds culturally powerful brands by co-creating with the new breed of fan, in real time.

Ear to the Ground uses a digital platform called Fan Intelligence, which houses a global network of over 11,000 of the world's most culturally connected sports fans.

With a background in Behavioural Economics, Owen plays a key role in how the Strategy and Creative team act on the insights that "Fan Intelligence" uncovers.

Ear to the Ground is helping clients to step out of the boardroom and into what is culturally relevant to a global fanbase. Their current client portfolio includes the likes of New Balance, Playstation, STATsports, FIFA and Arsenal FC.

Ear to the Ground began as a music business, but now, more than 80% of their work is in sport.

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The Business of Sport - Sergey Krasotin

The Business of Sport - Sergey Krasotin

With the FIFA World Cup in the USA, Canada, and Mexico only days away, and two years beyond that, the next Olympic Games in Los Angeles, our recent guest is perfectly placed to guide us through what t...

9 Kesä 32min

The Business of Sport - Indy Khabra

The Business of Sport - Indy Khabra

Indy Khabra is a global ad technology executive, entrepreneur, and industry thought leader. He is the Co-Founder of Livewire, an award-winning gaming marketing company launched in 2021 that helps the ...

12 Helmi 30min

The Business of Sport - Mike Buckley

The Business of Sport - Mike Buckley

Born and raised on Cape Cod, MA, Buckley was introduced to sailing by his single mother who worked multiple jobs and sports became both an outlet and a foundation for discipline, resilience, and drive...

15 Tammi 31min

The Business of Sport - Isabella Bertold

The Business of Sport - Isabella Bertold

A multiple world cup medalist in the sport of Olympic Sailing, and an athlete on the Canada SailGP team, Isabella Berthold also leads a Next Gen Legacy Fund, focused on providing financial support to ...

4 Joulu 202537min

The Business of Sport - Ursula Romero

The Business of Sport - Ursula Romero

From having Olympic Games accreditation at the age of just 4, to leading one of the world's biggest broadcast operations, Ursula Romero has a fantastic story to tell. The daughter of early pioneers in...

20 Marras 202531min

The Business of Sport - Michael R. Payne

The Business of Sport - Michael R. Payne

Michael Payne has been at the forefront of Sports Marketing for over 40 years, most of that time spent leading and advising on deals around the Olympic Games. Payne has brokered over 25 billion dollar...

12 Marras 202545min

The Business of Sport - Hugo Inglis

The Business of Sport - Hugo Inglis

Hugo Inglis is a four-time Olympian with New Zealand. For over a decade, he scored goals at the very top of international elite Field Hockey. Nowadays, Hugo is a co-founder of High Impact Athletes (HI...

24 Loka 202536min

Her Business of Sport - Lindsey Eckhouse

Her Business of Sport - Lindsey Eckhouse

Lindsey Eckhouse is the Chief Revenue Officer at Mercury 13, a multi-club ownership group focussed on acquiring controlling stakes in professional women's teams in Europe and Latin America. Lindsey ha...

21 Syys 202541min

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