Free Download: The Performance Max Standard Operating Procedure

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn’t about ROAS—it’s about actual profit.Chapters:00:00 Introduction: Reflecting on Pre-PMAX Strategies00:34 Educate Before You Disrupt: Client Communication00:44 Performance Max vs. Standard Shopping01:15 The Importance of Client's Bank Account Health01:42 Challenges with Performance Max02:46 Case Study: Agency Performance Evaluation04:28 Measuring Business Health Over ROAS06:35 Benchmarking and Scaling StrategiesThis is a clip from one of our You vs. Google Mastermind. 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...

24 Tammi 10min

Struggling with low conversions in your Google Ads lead generation campaigns? Our Google Ads Aficionados are here to share a powerful strategy to help improve lead gen campaign performance. They share how to run the strategy and the key to making it work. Watch this Curry, Cheese, and Vegemite episode now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🔥 The Most Important Conversations To Have With Lead Gen Clients: • 🔥 The Most Important Conversations To... 💰 Google Ads Strategy Using AI To Outrank The Biggest...

21 Tammi 7min

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🚀 Quick Guide on Keyword Strategy for Low Target ROAS Bidding🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest CompetitorsGuide to Google Ads Bidding Strategies: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvg8Iq_un8MLSo9vQu0p_-V5" rel="noopener noreferrer"...

17 Tammi 11min

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🚀 Quick Guide on Keyword Strategy for Low Target ROAS Bidding🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest CompetitorsGuide to Google Ads Bidding Strategies: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvg8Iq_un8MLSo9vQu0p_-V5" rel="noopener noreferrer"...

14 Tammi 11min

In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados talk about the incredible tool developed by a former NASA engineer that can help you streamline campaign insights. The tool can process large data sets and generate insights without requiring complex technical skills. They also talk about how AI is changing data analysis for marketers, the future of marketing with AI, and the Black Friday sales madness worldwide. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson 0:00 Intro1:02 Tool to Watch out for: Vizly | The Google Ads Aficionados4:29 The future of AI in the world of digital marketing8:11 Shopify Black Friday realtime sales 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow...

10 Tammi 15min

As the U.S. Department of Justice takes action against Google's search monopoly, The Google Ads Aficionados explore how this could shake how Google operates, its implications on advertisers and the future of digital advertising. Watch this episode of Curry, Cheese, and Vegemite now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson 0:00 Intro1:02 DOJ vs. The Google Search Monopoly 2:51 Google’s monopoly extends to the Display Network 6:52 Tool that helps with fraud detection👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...

7 Tammi 8min

If you're struggling with what steps to take now that the sales and promotions have wound down, Ari and Priyanka are here to reveal how to start the year right to achieve post-holiday marketing success. Watch this video now.In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, share strategies to stay relevant and connect with their audience after the holiday season. They emphasize the power of creating genuine connections rather than just giving discounts. Focusing on emotional engagement, staying consistent on social media, offering personalized follow-ups, and embracing authentic content are some tips they share to help create loyal advocates and help your business succeed.Connect with Ari on LinkedIn: / aripaulinsocial Connect with Priyanka on LinkedIn: / priyanka-lakha-642394130 Related videos:🔥 The Power of Social Media in Paid Advertising: • 🔥 The Power of Social Media in Paid A... 💰 Tips to Boost Your Holiday Sales With Google Ads Campaigns: • 💰 Tips to Boost Your Holiday Sales Wi... 💸 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale: • 💸 The Google Ads Aficionados: Google ... <a href="https://www.youtube.com/watch?v=wmguErwkZ1w&t=0s" rel="noopener...

3 Tammi 12min

If you're preparing for a major sales event or you feel your Black Friday ads could have been better, our Google Ads Aficionados are here to help! Usama, Colby, and Glen share effective strategies to optimize Google Ads campaigns even before the sale begins. Watch the video now. Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / glenmwilson 0:00 Intro1:02 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale2:47 Get the basics right5:45 Prime the audience early9:27 Portfolio Bid and Budget Strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...

31 Joulu 202415min