PPC Talks: How to Break Down Asset Groups in Performance Max

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:💣 Google Ads Update Reaction: Video Action Campaigns Are Being Upgraded to Demand Gen?! <a href="https://www.youtube.com/watch?v=rsoILNx5ycs" rel="noopener noreferrer"...

9 Huhti 6min

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.Watch Part 1 here:✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV: • ✅ Digital Marketing Basics Part 1: Un... Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvjsUGquz5PCuarn7f6QJJfB" rel="noopener noreferrer"...

28 Maalis 11min

Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:🚀 Mastering Digital Marketing Metrics: What to Focus On: <a href="https://www.youtube.com/watch?v=xzJu_OSqIs8" rel="noopener noreferrer"...

21 Maalis 26min

Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization.Related videos:✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: • ✅ The Best Way to Track Shopify Sales... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Camp... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDFUU2hwaDNvMXRGQkNUS2VmMTdKbVJqaWs2d3xBQ3Jtc0trRVdoYks3a2tVV0E2MmkwN0IyQ2Z1TnFfYXNtZnhvTTJhVnQ2Tm9TSF9YZU9lazV3QUx2OGV0MlpockZsSExtY0VENnlBbnJsTXhGYlNvbTdDUHpYRWdjajF2bDNTOVJ4QXpROXlyUE4tTFdfMnNzNA&q=https%3A%2F%2Fsol8.com%2Fbook%2F&v=KwlYS4NvGpo" rel="noopener noreferrer"...

19 Maalis 6min

The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing. In this video, Usama, Colby, and Glen share promising AI tools marketers can use to enhance processes, automate research, and streamline content production. They also discuss the competitive advantage that can result in the early adoption of AI tools and other benefits. Watch this video to learn more.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / Colby Doyle: / Glen Wilson: / Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos:🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados🤖 AI in Google Ads: Is It Right for Your Business?💰 Google Ads Strategy Using AI To Outrank The Biggest...

14 Maalis 17min

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and Glen recommend to generate demand depending on your budget, and more. Watch this video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos:💣 Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs: • 💣 Google Ads Standard Shopping With P... 💰 How to Lower Your Google Ads CPC: • 💰 How to Lower Your Google Ads CPC 💸 Why You Should Not Rely on In-App...

28 Helmi 10min

Learn about the best product and market research tool within Google Merchant Center.Frank Schaefer, one of our dedicated Account Managers, shares a valuable tool in Google Merchant Center called the Best Sellers Report. He explains how to access this tool and how he uses it. Frank emphasizes its usefulness for product research, brand expansion, and trend analysis. Watch this video to learn about the Best Sellers Report tool and how you can use it to make informed decisions to help your business succeed.About the best sellers report: https://support.google.com/merchants/... Connect with Frank on LinkedIn: / frankjschaefer 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

7 Helmi 7min

Are you struggling to maintain engagement and performance with your Meta Ads campaigns? The secret lies in understanding creative requirements. In this video, our Meta Ads Account Manager, Nick Ewing, shows you how to create high-performing and long-lasting ad content for the Meta Ads platform. Nick breaks down:The importance of constantly refreshing your creative contentHow to maximize raw footage to create multiple ad variationsOptimal content sizes for different placements (1x1, 4x5, 9x16, and more)Strategies for working effectively with clients on content creationThe power of continuous testing to find winning creativesWant to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3h6WnhCb0dtRzA4T3psc0k3bnd1ZU56XzZGZ3xBQ3Jtc0tuWXo3MFZINmU5WlRpakZGVGdYYl9fVDZTaE1fSW5OSTZFeDQ3Wk9XaU1MNE5pS0lBdnJtbzE0bTBkUFBlaGZ5RWJMVDc5MF9kQ2hVS1hMaU81S1BBaVMtX0E4cnpZQnhkVENUWWdXQWY1c1kwYTJlQQ&q=https%3A%2F%2Fsol8.com%2Fap%2F&v=fmaLFV89PQ4" rel="noopener noreferrer"...

4 Helmi 7min