Creative for Google Ads: 5 Golden Rules

Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This video provides valuable insights into creating a cohesive cross-platform advertising strategy.In this video, one of our Meta Account Managers, Jonathan Paquin, talks about:- The key differences between Google and Meta advertising- Understanding the marketing funnel: Top, Middle, and Bottom- Strategies for aligning ad content across platforms- Leveraging the strengths of each platform- Tips for optimizing campaigns based on performance data- Approaches for different client scenarios👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 00:13 - Introduction 01:15 - Differences between Meta and Google ads02:13 - Meta's user information and targeting capabilities03:05 - Meta's suitability for certain products and services03:40 - Social proof and engagement on Meta04:12 - Visual aspects and brand storytelling on Meta05:08 - Targeting capabilities comparison05:38 - Market readiness and funnel stages recap06:11 - Strategy for aligning Google and Meta ads👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

6 Elo 20248min

Struggling to get clicks at a reasonable price? We get it. Finding the optimal cost per click (CPC) for your Search campaigns can be challenging. There are a lot of factors that can stop you from getting low CPCs: high competition, limited keyword relevance, low quality score. Not to mention, Google is always maximizing their revenue, which influences your campaign performance. In this video, John Moran, Glen Wilson, and Usama Khan discuss the strategies you can use to find the “sweet spot” and get low, cheap clicks while maximizing your ad spend efficiency. 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC and digital marketing agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current...

4 Elo 20246min

Want to improve your product descriptions and titles? Learn how to craft effective prompts that guide AI in producing your desired output. In this video, Glen Wilson talks about various strategies on how to develop your own prompts, including:- Using more advanced AI models- Refining prompts- Employing markdown in prompts- Developing specific rules for content generation (e.g., avoiding category repetition in titles)- Creating specialized GPTs for different types of marketing content💡 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 0:30 - Intro1:26 - Model comparison 2:00 - Challenges with content length and sentiment3:32 - Introduction to using markdown in prompts6:25 - Creating specialized GPTs for various content types👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...

2 Elo 20247min

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, joins our Google Ads Strategist, Caden Thompson, to explore the concept of incrementality testing and its growing importance in modern marketing attribution.In this video, Nathan and Caden discuss why traditional attribution models are becoming less reliable and how incrementality testing can provide a more accurate picture of marketing effectiveness. They share insights on conducting these tests, including considerations for budget changes, geo-targeting strategies, and the importance of benchmarking.Whether you're grappling with attribution challenges or simply seeking to expand your marketing knowledge, this dialogue between Nathan and Caden offers a nuanced look at an increasingly crucial aspect of digital marketing strategy.0:00 - Introduction and the importance of incrementality testing3:38 - Benchmarking and geo-targeting strategies8:04 - Structuring and timing incrementality tests12:18 - Understanding true incrementality in profit14:25 - Early signals and engagement metricsConnect with Nathan and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...

31 Heinä 202416min

Want to truly understand your new and returning customer behavior in Shopify? In this episode, Frank Schaefer, one of our dedicated Account Managers, shares his three favorite reports for diving deep into these critical metrics.Connect with Frank Schaefer on LinkedIn: / frankjschaefer 1. First-Time vs Returning Customer Sales (default report)This report is always one of the cornerstones of my marketing efforts. You need to know the number of new customers you're acquiring to calculate important metrics like CAC and determine the success of your paid ads.↳ In the Shopify dashboard, click on 'Analytics' and then the sub tab 'Reports'. In the bar to filter reports, type in first-time and you'll see this report show up.2. AOV by Customer Type (custom report)Ever wondered what the buying habits of your first-time vs. returning customers look like? This report will give you a TON of insights. One of my clients (pictured below) has a new customer AOV that's almost 2x their return customer AOV.↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. I start here simply because I like this base template. From here, click on the column button and tick the box next to 'average order value', 'customer type', 'customers', 'average units ordered', and anything else you'd like. Then, click 'save as' to come back later!3. Customer Type by Sales Channel (custom report)One of my clients sells online and in their retail store. They were experiencing a decline of new customers and we couldn't pinpoint whether it stemmed from a decline in online or retail.Thus, this report was born that gives you a breakdown of new vs. returning customers for each of your sales channels.↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. From here, click on the column button and tick the box next to 'customer type' and 'customers'. Viola! You can now see the breakdown of customer type by sales channel. Don't forget to hit save.If you've ever struggled to piece together the full story of how new and returning customers differ for your Shopify store, this episode has the solutions you need. 00:00 Intro00:31 - Default New vs Returning Customer Report04:18 - New vs Returning Customer Average Order Value (AOV) Report08:10 - New vs Returning Customers by Sales Channel Report09:51 - Filtering and Saving Reports<a...

29 Heinä 202411min

Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work.Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode. 00:00 - Introduction01:07 - Systematic approach to Performance Max optimization02:28 - Leveraging granular data for insights03:35 - Asset group structuring and keyword themes10:35 - Optimization tactics and testing11:14 - Analyzing performance trends and improvements👉 Mike Rhodes free scripts: https://mikerhodes.circle.so/c/free-s...👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

27 Heinä 20249min

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore. Aside from recommending some campaign settings to be adjusted, John also emphasizes the key performance indicators (KPIs) Google Ads managers should focus on when evaluating campaign success. He also touches on the importance of understanding client activities on other platforms like Meta and their potential impact on campaign performance and attribution. Listen to this episode to learn more about John's approach when taking over a failing Google Ads campaign.Watch Part 1 here if you haven’t seen it yet: • ⚠️ Google Ads Strategy When Taking Ov... Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:How to Measure Success in Google Ads: • How to Measure Success in Google Ads 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping: • 💣 Google Ads Guide on How to Switch F... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight

25 Heinä 20246min

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. Listen to this episode as he thoroughly examines the campaign's performance and suggests ways to turn it around.In the first part of this two-part series, he shares the actions Google Ads strategists or managers should take when taking over an account. He assesses the account metrics and strategies applied to the campaigns. He then suggests strategies to improve performance and emphasizes the importance of generating demand. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos: 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping: • 💣 Google Ads Guide on How to Switch F... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

23 Heinä 202411min