The 6 Key Google Ad Campaigns The Best Agency Includes in Their SOP

The 6 Key Google Ad Campaigns The Best Agency Includes in Their SOP

There are six key campaign types we build for nearly every client. In this episode, Kasim breaks down each one with how they're used and why they're important for successful Google Ads campaigns.

As a disclaimer, it's important to note that these campaigns are a general guide and starting point. Each client's goals are unique, and it's the job of an ads manager to customize the strategy to fit those specific goals.


While they may not be a one-size-fits-all solution, this knowledge can provide a solid foundation for your Google Ads strategy. Listen to this episode now!


Did we miss a campaign category you think should be added to our list? Please let us know!


Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


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0:00 The 6 Key Google Ad Campaigns The Best Agency Includes in Their SOP

0:40 Brand Campaigns

1:19 Inbound Campaigns

1:59 Outbound Campaigns

4:29 Competitor Campaigns

5:15 Remarketing Campaigns

5:55 Smart Campaigns



Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

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Learn how to optimize your advertising efforts and enhance customer acquisition with this Meta Ads campaign strategy, the L0 Approach, with our Co-Founder and Chief Strategist, John Moran. Watch this video as John shares what the strategy is about, how he tracks the campaign performance, his cloning and scaling strategy, and his recent success with it.Related videos:💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Meta Ads New Strategy: L0 Approach7:21 Effects on metrics15:18 Cloning successful ads👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH...

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